The St. Joe Company Advertising Expense
The St. Joe Company (JOE) reported Advertising Expense of $5.00 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-25.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-25
- The St. Joe Company advertising expense for fiscal 2025 was $5.00M, a 28.21% increase from fiscal 2024.
- The St. Joe Company advertising expense for fiscal 2024 was $3.90M, a 2.63% increase from fiscal 2023.
- The St. Joe Company advertising expense for fiscal 2023 was $3.80M, a 58.33% increase from fiscal 2022.
- The St. Joe Company advertising expense for fiscal 2022 was $2.40M, a 20.00% increase from fiscal 2021.
| Period end | Advertising Expense 12 month |
|---|---|
| 2025-12-31 | $5.00M 10-K · filed 2026-02-25 |
| 2024-12-31 | $3.90M 10-K · filed 2026-02-25 |
| 2023-12-31 | $3.80M 10-K · filed 2026-02-25 |
| 2022-12-31 | $2.40M 10-K · filed 2025-02-26 |
| 2021-12-31 | $2.00M 10-K · filed 2024-02-21 |
| 2020-12-31 | $1.60M 10-K · filed 2023-02-22 |
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