JD.com, Inc. Marketing Expense
JD.com, Inc. (JD) reported Marketing Expense of CNY 83.95 billion for the 12-month period ending 2025-12-31, per its 20-F filed 2026-04-16.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingExpense · last filed 2026-04-16
- JD.com, Inc. marketing expense for the quarter ending 2019-12-31 was 8.23B CNY, a 29.48% increase year-over-year.
- JD.com, Inc. marketing expense for the quarter ending 2018-12-31 was 6.35B CNY.
CNY
| Period end | Marketing Expense 3 month | Marketing Expense 9 month | Marketing Expense 12 month | Marketing Expense 12 month as first filed |
|---|---|---|---|---|
| 2025-12-31 | 83.95B CNY 20-F · filed 2026-04-16 | |||
| 2024-12-31 | 47.95B CNY 20-F · filed 2026-04-16 | |||
| 2023-12-31 | 40.13B CNY 20-F · filed 2026-04-16 | |||
| 2022-12-31 | 37.77B CNY 20-F · filed 2025-04-17 | |||
| 2021-12-31 | 38.74B CNY 20-F · filed 2024-04-18 | |||
| 2020-12-31 | 27.16B CNY 20-F · filed 2023-04-20 | 27.16B CNY 20-F · filed 2021-04-16 | ||
| 2019-12-31 | 8.23B CNY derived: 20-F 12 month − 6-K 9 month · filed 2022-04-28 | 22.23B CNY 20-F · filed 2022-04-28 | 22.23B CNY 20-F · filed 2020-04-15 | |
| 2019-09-30 | 14.01B CNY 6-K · filed 2019-12-03 | |||
| 2018-12-31 | 6.35B CNY derived: 20-F 12 month − 6-K 9 month · filed 2021-04-16 | 19.24B CNY 20-F · filed 2021-04-16 | ||
| 2018-09-30 | 12.88B CNY 6-K · filed 2019-12-03 | |||
| 2017-12-31 | 14.92B CNY 20-F · filed 2020-04-15 | |||
| 2016-12-31 | 10.16B CNY 20-F · filed 2019-04-15 | 10.57B CNY 20-F · filed 2017-05-01 | ||
| 2015-12-31 | 7.23B CNY 20-F · filed 2018-04-27 | 7.74B CNY 20-F · filed 2016-04-18 | ||
| 2014-12-31 | 4.01B CNY 20-F · filed 2017-05-01 | |||
| 2013-12-31 | 1.59B CNY 20-F · filed 2016-04-18 | |||
| 2012-12-31 | 1.10B CNY 20-F · filed 2015-04-17 |
USD
| Period end | Marketing Expense 3 month | Marketing Expense 9 month | Marketing Expense 12 month |
|---|---|---|---|
| 2025-12-31 | $12.01B 20-F · filed 2026-04-16 | ||
| 2024-12-31 | $6.57B 20-F · filed 2025-04-17 | ||
| 2023-12-31 | $5.65B 20-F · filed 2024-04-18 | ||
| 2022-12-31 | $5.48B 20-F · filed 2023-04-20 | ||
| 2021-12-31 | $6.08B 20-F · filed 2022-04-28 | ||
| 2020-12-31 | $4.16B 20-F · filed 2021-04-16 | ||
| 2019-12-31 | $1.23B derived: 20-F 12 month − 6-K 9 month · filed 2020-04-15 | $3.19B 20-F · filed 2020-04-15 | |
| 2019-09-30 | $1.96B 6-K · filed 2019-12-03 | ||
| 2018-12-31 | $2.80B 20-F · filed 2019-04-15 | ||
| 2017-12-31 | $2.29B 20-F · filed 2018-04-27 | ||
| 2016-12-31 | $1.52B 20-F · filed 2017-05-01 | ||
| 2015-12-31 | $1.19B 20-F · filed 2016-04-18 | ||
| 2014-12-31 | $646.34M 20-F · filed 2015-04-17 |