HIMS & HERS HEALTH, INC. Marketing Expense
HIMS & HERS HEALTH, INC. (HIMS) reported Marketing Expense of $262.24 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-08-10.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingExpense · last filed 2026-08-10
- HIMS & HERS HEALTH, INC. marketing expense for the quarter ending 2026-06-30 was $262.24M, a 20.37% increase year-over-year.
- HIMS & HERS HEALTH, INC. marketing expense for the quarter ending 2026-03-31 was $222.00M, a 3.99% decline year-over-year.
- HIMS & HERS HEALTH, INC. marketing expense for the quarter ending 2025-12-31 was $238.05M, a 7.67% increase year-over-year.
- HIMS & HERS HEALTH, INC. marketing expense for the quarter ending 2025-09-30 was $232.15M, a 27.36% increase year-over-year.
- HIMS & HERS HEALTH, INC. marketing expense for fiscal 2025 was $919.30M, a 35.42% increase from fiscal 2024.
- HIMS & HERS HEALTH, INC. marketing expense for fiscal 2024 was $678.84M, a 52.06% increase from fiscal 2023.
- HIMS & HERS HEALTH, INC. marketing expense for fiscal 2023 was $446.44M, a 63.78% increase from fiscal 2022.
- HIMS & HERS HEALTH, INC. marketing expense for fiscal 2022 was $272.59M, a 100.58% increase from fiscal 2021.
| Period end | Marketing Expense 3 month | Marketing Expense 6 month | Marketing Expense 9 month | Marketing Expense 12 month |
|---|---|---|---|---|
| 2026-06-30 | $262.24M 10-Q · filed 2026-08-10 | $484.24M 10-Q · filed 2026-08-10 | $722.29M derived: sum of 3 quarters · filed 2026-08-10 | $954.44M derived: sum of 4 quarters · filed 2026-08-10 |
| 2026-03-31 | $222.00M 10-Q · filed 2026-05-11 | $460.05M derived: sum of 2 quarters · filed 2026-05-11 | $692.20M derived: sum of 3 quarters · filed 2026-05-11 | $910.06M derived: sum of 4 quarters · filed 2026-08-10 |
| 2025-12-31 | $238.05M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-23 | $470.20M derived: sum of 2 quarters · filed 2026-02-23 | $688.06M derived: sum of 3 quarters · filed 2026-08-10 | $919.30M 10-K · filed 2026-02-23 |
| 2025-09-30 | $232.15M 10-Q · filed 2025-11-03 | $450.01M derived: sum of 2 quarters · filed 2026-08-10 | $681.25M 10-Q · filed 2025-11-03 | $902.33M derived: sum of 4 quarters · filed 2026-08-10 |
| 2025-06-30 | $217.86M 10-Q · filed 2026-08-10 | $449.10M 10-Q · filed 2026-08-10 | $670.18M derived: sum of 3 quarters · filed 2026-08-10 | $852.47M derived: sum of 4 quarters · filed 2026-08-10 |
| 2025-03-31 | $231.24M 10-Q · filed 2026-05-11 | $452.32M derived: sum of 2 quarters · filed 2026-05-11 | $634.60M derived: sum of 3 quarters · filed 2026-05-11 | $779.53M derived: sum of 4 quarters · filed 2026-05-11 |
| 2024-12-31 | $221.09M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-23 | $403.37M derived: sum of 2 quarters · filed 2026-02-23 | $548.29M derived: sum of 3 quarters · filed 2026-02-23 | $678.84M 10-K · filed 2026-02-23 |
| 2024-09-30 | $182.28M 10-Q · filed 2025-11-03 | $327.21M derived: sum of 2 quarters · filed 2025-11-03 | $457.76M 10-Q · filed 2025-11-03 | $583.65M derived: sum of 4 quarters · filed 2026-02-23 |
| 2024-06-30 | $144.92M 10-Q · filed 2025-08-04 | $275.48M 10-Q · filed 2025-08-04 | $401.37M derived: sum of 3 quarters · filed 2026-02-23 | $517.45M derived: sum of 4 quarters · filed 2026-02-23 |
| 2024-03-31 | $130.55M 10-Q · filed 2025-05-05 | $256.45M derived: sum of 2 quarters · filed 2026-02-23 | $372.52M derived: sum of 3 quarters · filed 2026-02-23 | $479.74M derived: sum of 4 quarters · filed 2026-02-23 |
| 2023-12-31 | $125.89M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-23 | $241.97M derived: sum of 2 quarters · filed 2026-02-23 | $349.19M derived: sum of 3 quarters · filed 2026-02-23 | $446.44M 10-K · filed 2026-02-23 |
| 2023-09-30 | $116.08M 10-Q · filed 2024-11-04 | $223.29M derived: sum of 2 quarters · filed 2024-11-04 | $320.54M 10-Q · filed 2024-11-04 | $406.08M derived: sum of 4 quarters · filed 2025-02-24 |
| 2023-06-30 | $107.22M 10-Q · filed 2024-08-05 | $204.46M 10-Q · filed 2024-08-05 | $290.01M derived: sum of 3 quarters · filed 2025-02-24 | $368.47M derived: sum of 4 quarters · filed 2025-02-24 |
| 2023-03-31 | $97.25M 10-Q · filed 2024-05-06 | $182.79M derived: sum of 2 quarters · filed 2025-02-24 | $261.25M derived: sum of 3 quarters · filed 2025-02-24 | $321.74M derived: sum of 4 quarters · filed 2025-02-24 |
| 2022-12-31 | $85.54M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-24 | $164.00M derived: sum of 2 quarters · filed 2025-02-24 | $224.49M derived: sum of 3 quarters · filed 2025-02-24 | $272.59M 10-K · filed 2025-02-24 |
| 2022-09-30 | $78.46M 10-Q · filed 2023-11-06 | $138.95M derived: sum of 2 quarters · filed 2023-11-06 | $187.04M 10-Q · filed 2023-11-06 | $229.75M derived: sum of 4 quarters · filed 2024-02-26 |
| 2022-06-30 | $60.49M 10-Q · filed 2023-08-07 | $108.58M 10-Q · filed 2023-08-07 | $151.29M derived: sum of 3 quarters · filed 2024-02-26 | $189.58M derived: sum of 4 quarters · filed 2024-02-26 |
| 2022-03-31 | $48.09M 10-Q · filed 2023-05-08 | $90.80M derived: sum of 2 quarters · filed 2024-02-26 | $129.09M derived: sum of 3 quarters · filed 2024-02-26 | $157.04M derived: sum of 4 quarters · filed 2024-02-26 |
| 2021-12-31 | $42.71M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-26 | $81.00M derived: sum of 2 quarters · filed 2024-02-26 | $108.94M derived: sum of 3 quarters · filed 2024-02-26 | $135.90M 10-K · filed 2024-02-26 |
| 2021-09-30 | $38.29M 10-Q · filed 2022-11-07 | $66.24M derived: sum of 2 quarters · filed 2022-11-07 | $93.19M 10-Q · filed 2022-11-07 | $112.51M derived: sum of 4 quarters · filed 2023-02-27 |
| 2021-06-30 | $27.94M 10-Q · filed 2022-08-08 | $54.90M 10-Q · filed 2022-08-08 | $74.22M derived: sum of 3 quarters · filed 2023-02-27 | $89.32M derived: sum of 4 quarters · filed 2023-02-27 |
| 2021-03-31 | $26.96M 10-Q · filed 2022-05-09 | $46.27M derived: sum of 2 quarters · filed 2023-02-27 | $61.37M derived: sum of 3 quarters · filed 2023-02-27 | $73.17M derived: sum of 4 quarters · filed 2023-02-27 |
| 2020-12-31 | $19.31M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-27 | $34.42M derived: sum of 2 quarters · filed 2023-02-27 | $46.22M derived: sum of 3 quarters · filed 2023-02-27 | $58.99M 10-K · filed 2023-02-27 |
| 2020-09-30 | $15.10M 10-Q · filed 2021-11-10 | $26.90M derived: sum of 2 quarters · filed 2021-11-10 | $39.67M 10-Q · filed 2021-11-10 | |
| 2020-06-30 | $11.80M 10-Q · filed 2021-08-11 | $24.57M 10-Q · filed 2021-08-11 | ||
| 2020-03-31 | $12.77M 10-Q · filed 2021-05-17 | |||
| 2019-12-31 | $63.16M 10-K · filed 2022-02-24 |