HILLSHIRE BRANDS CO Advertising Expense
HILLSHIRE BRANDS CO reported Advertising Expense of $104.00 million for the 12-month period ending 2014-06-28, per its 10-K filed 2014-08-22.
Discontinued › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2014-08-22
- HILLSHIRE BRANDS CO advertising expense for fiscal 2014 was $104.00M, a 7.96% decline from fiscal 2013.
- HILLSHIRE BRANDS CO advertising expense for fiscal 2013 was $113.00M, a 31.40% increase from fiscal 2012.
- HILLSHIRE BRANDS CO advertising expense for fiscal 2012 was $86.00M, a 6.17% increase from fiscal 2011.
- HILLSHIRE BRANDS CO advertising expense for fiscal 2011 was $81.00M.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2014-06-28 | $104.00M 10-K · filed 2014-08-22 | |
| 2013-06-29 | $113.00M 10-K · filed 2014-08-22 | |
| 2012-06-30 | $86.00M 10-K · filed 2014-08-22 | |
| 2011-07-02 | $81.00M 10-K · filed 2013-08-23 | $199.00M 10-K · filed 2011-08-26 |
| 2011-06-30 | $82.00M 10-K · filed 2012-09-14 | |
| 2010-07-03 | $202.00M 10-K · filed 2011-08-26 | $217.00M 10-K · filed 2010-08-27 |
| 2010-06-30 | $93.00M 10-K · filed 2012-09-14 | |
| 2009-06-27 | $152.00M 10-K · filed 2011-08-26 | $168.00M 10-K · filed 2010-08-27 |
| 2008-06-28 | $187.00M 10-K · filed 2010-08-27 |