HEINZ H J CO Advertising Expense
HEINZ H J CO reported Advertising Expense of $282.30 million for the 11-month period ending 2013-12-29, per its 10-KT filed 2014-03-07.
Discontinued › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2014-03-07
- HEINZ H J CO advertising expense for fiscal 2013 was $465.00M, a 5.56% increase from fiscal 2012.
- HEINZ H J CO advertising expense for fiscal 2012 was $440.50M, a 19.51% increase from fiscal 2011.
- HEINZ H J CO advertising expense for fiscal 2011 was $368.60M, a 1.92% decline from fiscal 2010.
- HEINZ H J CO advertising expense for fiscal 2010 was $375.80M, a 23.99% increase from fiscal 2009.
| Period end | Advertising Expense 1 month | Advertising Expense 11 month | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|---|---|
| 2013-12-29 | $282.30M 10-KT · filed 2014-03-07 | |||
| 2013-06-07 | $41.70M 10-KT · filed 2014-03-07 | |||
| 2013-04-28 | $465.00M 10-KT · filed 2014-03-07 | |||
| 2012-04-29 | $440.50M 10-KT · filed 2014-03-07 | $442.00M 10-K · filed 2012-06-15 | ||
| 2011-04-27 | $368.60M 10-KT · filed 2014-03-07 | $369.90M 10-K · filed 2011-06-16 | ||
| 2010-04-28 | $375.80M 10-K · filed 2012-06-15 | |||
| 2009-04-29 | $303.10M 10-K · filed 2011-06-16 |