GEN PROBE INC Advertising Expense
GEN PROBE INC reported Advertising Expense of $1.20 million for the 12-month period ending 2011-12-31, per its 10-K filed 2012-02-23.
Discontinued › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2012-02-23
- GEN PROBE INC advertising expense for fiscal 2011 was $1.20M, a 100.00% increase from fiscal 2010.
- GEN PROBE INC advertising expense for fiscal 2010 was $600.00K, a 25.00% decline from fiscal 2009.
- GEN PROBE INC advertising expense for fiscal 2009 was $800.00K.
| Period end | Advertising Expense 12 month |
|---|---|
| 2011-12-31 | $1.20M 10-K · filed 2012-02-23 |
| 2010-12-31 | $600.00K 10-K · filed 2012-02-23 |
| 2009-12-31 | $800.00K 10-K · filed 2012-02-23 |