WALT DISNEY CO/ Advertising Expense
WALT DISNEY CO/ (DIS) reported Advertising Expense of $6.50 billion for the 12-month period ending 2025-09-27, per its 10-K filed 2025-11-13.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2025-11-13
- WALT DISNEY CO/ advertising expense for fiscal 2025 was $6.50B, a 6.56% increase from fiscal 2024.
- WALT DISNEY CO/ advertising expense for fiscal 2024 was $6.10B, a 4.69% decline from fiscal 2023.
- WALT DISNEY CO/ advertising expense for fiscal 2023 was $6.40B, a 11.11% decline from fiscal 2022.
- WALT DISNEY CO/ advertising expense for fiscal 2022 was $7.20B, a 30.91% increase from fiscal 2021.
| Period end | Advertising Expense 12 month |
|---|---|
| 2025-09-27 | $6.50B 10-K · filed 2025-11-13 |
| 2024-09-28 | $6.10B 10-K · filed 2025-11-13 |
| 2023-09-30 | $6.40B 10-K · filed 2025-11-13 |
| 2022-10-01 | $7.20B 10-K · filed 2024-11-14 |
| 2021-10-02 | $5.50B 10-K · filed 2023-11-21 |
| 2020-10-03 | $4.70B 10-K · filed 2022-11-29 |
| 2019-09-28 | $4.30B 10-K · filed 2021-11-24 |
| 2018-09-29 | $2.80B 8-K · filed 2021-04-01 |
| 2017-09-30 | $2.60B 10-K · filed 2019-11-20 |
| 2016-10-01 | $2.90B 8-K · filed 2019-08-14 |
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