DILLARD’S, INC. Advertising Expense
DILLARD’S, INC. (DDT) reported Advertising Expense of $36.30 million for the 12-month period ending 2026-01-31, per its 10-K filed 2026-03-27.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-03-27
- DILLARD’S, INC. advertising expense for fiscal 2026 was $36.30M, a 0.28% increase from fiscal 2025.
- DILLARD’S, INC. advertising expense for fiscal 2025 was $36.20M, a 4.99% decline from fiscal 2024.
- DILLARD’S, INC. advertising expense for fiscal 2024 was $38.10M, a 1.30% decline from fiscal 2023.
- DILLARD’S, INC. advertising expense for fiscal 2023 was $38.60M, a 20.63% increase from fiscal 2022.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2026-01-31 | $36.30M 10-K · filed 2026-03-27 | |
| 2025-02-01 | $36.20M 10-K · filed 2026-03-27 | |
| 2024-02-03 | $38.10M 10-K · filed 2026-03-27 | |
| 2023-01-28 | $38.60M 10-K · filed 2025-03-28 | |
| 2022-01-29 | $32.00M 10-K · filed 2024-03-29 | |
| 2021-01-30 | $18.40M 10-K · filed 2023-03-27 | |
| 2020-02-01 | $39.20M 10-K · filed 2022-03-29 | |
| 2019-02-02 | $40.40M 10-K · filed 2021-03-29 | |
| 2018-02-03 | $42.50M 10-K · filed 2020-03-31 | $40.20M 10-K · filed 2018-03-30 |
| 2017-01-28 | $42.80M 10-K · filed 2019-03-29 | $43.00M 10-K · filed 2017-03-24 |
| 2016-01-30 | $49.80M 10-K · filed 2018-03-30 | $50.00M 10-K · filed 2016-03-23 |
| 2015-01-31 | $56.00M 10-K · filed 2017-03-24 | |
| 2014-02-01 | $65.00M 10-K · filed 2016-03-23 | |
| 2013-02-02 | $77.00M 10-K · filed 2015-03-25 | |
| 2012-01-28 | $99.00M 10-K · filed 2014-03-27 | $91.00M 10-K · filed 2012-03-22 |
| 2011-01-29 | $107.00M 10-K · filed 2013-03-28 | $106.00M 10-K · filed 2012-03-22 |
| 2010-01-30 | $134.00M 10-K · filed 2012-03-22 |