COMCAST CORPORATION Marketing and Advertising Expense
COMCAST CORPORATION (CMCSA) reported Marketing and Advertising Expense of $2.26 billion for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-07-23.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-07-23
- COMCAST CORPORATION marketing and advertising expense for the quarter ending 2026-06-30 was $2.26B, a 4.15% increase year-over-year.
- COMCAST CORPORATION marketing and advertising expense for the quarter ending 2026-03-31 was $2.16B, a 4.49% increase year-over-year.
- COMCAST CORPORATION marketing and advertising expense for the quarter ending 2025-12-31 was $2.43B, a 13.20% increase year-over-year.
- COMCAST CORPORATION marketing and advertising expense for the quarter ending 2025-09-30 was $2.20B, a 10.41% increase year-over-year.
- COMCAST CORPORATION marketing and advertising expense for fiscal 2025 was $8.86B, a 9.77% increase from fiscal 2024.
- COMCAST CORPORATION marketing and advertising expense for fiscal 2024 was $8.07B, a 1.28% increase from fiscal 2023.
- COMCAST CORPORATION marketing and advertising expense for fiscal 2023 was $7.97B, a 6.29% decline from fiscal 2022.
- COMCAST CORPORATION marketing and advertising expense for fiscal 2022 was $8.51B, a 10.54% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 3 month as first filed | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 6 month as first filed | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 9 month as first filed | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|---|---|---|---|---|---|
| 2026-06-30 | $2.26B 10-Q · filed 2026-07-23 | $4.42B 10-Q · filed 2026-07-23 | $6.85B derived: sum of 3 quarters · filed 2026-07-23 | $9.04B derived: sum of 4 quarters · filed 2026-07-23 | ||||
| 2026-03-31 | $2.16B 10-Q · filed 2026-04-23 | $4.59B derived: sum of 2 quarters · filed 2026-04-23 | $6.79B derived: sum of 3 quarters · filed 2026-04-23 | $8.96B derived: sum of 4 quarters · filed 2026-07-23 | ||||
| 2025-12-31 | $2.43B derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-03 | $4.62B derived: sum of 2 quarters · filed 2026-02-03 | $6.79B derived: sum of 3 quarters · filed 2026-07-23 | $8.86B 10-K · filed 2026-02-03 | ||||
| 2025-09-30 | $2.20B 10-Q · filed 2025-10-30 | $4.36B derived: sum of 2 quarters · filed 2026-07-23 | $6.43B 10-Q · filed 2025-10-30 | $8.58B derived: sum of 4 quarters · filed 2026-07-23 | ||||
| 2025-06-30 | $2.17B 10-Q · filed 2026-07-23 | $4.24B 10-Q · filed 2026-07-23 | $6.38B derived: sum of 3 quarters · filed 2026-07-23 | $8.37B derived: sum of 4 quarters · filed 2026-07-23 | ||||
| 2025-03-31 | $2.07B 10-Q · filed 2026-04-23 | $4.21B derived: sum of 2 quarters · filed 2026-04-23 | $6.20B derived: sum of 3 quarters · filed 2026-04-23 | $8.13B derived: sum of 4 quarters · filed 2026-04-23 | ||||
| 2024-12-31 | $2.14B derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-03 | $4.13B derived: sum of 2 quarters · filed 2026-02-03 | $6.05B derived: sum of 3 quarters · filed 2026-02-03 | $8.07B 10-K · filed 2026-02-03 | ||||
| 2024-09-30 | $1.99B 10-Q · filed 2025-10-30 | $3.91B derived: sum of 2 quarters · filed 2025-10-30 | $5.93B 10-Q · filed 2025-10-30 | $7.97B derived: sum of 4 quarters · filed 2026-02-03 | ||||
| 2024-06-30 | $1.92B 10-Q · filed 2025-07-31 | $3.94B 10-Q · filed 2025-07-31 | $5.98B derived: sum of 3 quarters · filed 2026-02-03 | $7.85B derived: sum of 4 quarters · filed 2026-02-03 | ||||
| 2024-03-31 | $2.02B 10-Q · filed 2025-04-24 | $4.06B derived: sum of 2 quarters · filed 2026-02-03 | $5.93B derived: sum of 3 quarters · filed 2026-02-03 | $8.03B derived: sum of 4 quarters · filed 2026-02-03 | ||||
| 2023-12-31 | $2.04B derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-03 | $3.91B derived: sum of 2 quarters · filed 2026-02-03 | $6.01B derived: sum of 3 quarters · filed 2026-02-03 | $7.97B 10-K · filed 2026-02-03 | ||||
| 2023-09-30 | $1.87B 10-Q · filed 2024-10-31 | $3.97B derived: sum of 2 quarters · filed 2024-10-31 | $5.93B 10-Q · filed 2024-10-31 | $8.11B derived: sum of 4 quarters · filed 2025-01-31 | ||||
| 2023-06-30 | $2.10B 10-Q · filed 2024-07-23 | $4.06B 10-Q · filed 2024-07-23 | $6.25B derived: sum of 3 quarters · filed 2025-01-31 | $8.31B derived: sum of 4 quarters · filed 2025-01-31 | ||||
| 2023-03-31 | $1.96B 10-Q · filed 2024-04-25 | $4.14B derived: sum of 2 quarters · filed 2025-01-31 | $6.21B derived: sum of 3 quarters · filed 2025-01-31 | $8.41B derived: sum of 4 quarters · filed 2025-01-31 | ||||
| 2022-12-31 | $2.18B derived: 10-K 12 month − 10-Q 9 month · filed 2025-01-31 | $4.25B derived: sum of 2 quarters · filed 2025-01-31 | $6.44B derived: sum of 3 quarters · filed 2025-01-31 | $8.51B 10-K · filed 2025-01-31 | ||||
| 2022-09-30 | $2.07B 10-Q · filed 2023-10-26 | $4.26B derived: sum of 2 quarters · filed 2023-10-26 | $6.32B 10-Q · filed 2023-10-26 | $8.56B derived: sum of 4 quarters · filed 2024-01-31 | ||||
| 2022-06-30 | $2.20B 10-Q · filed 2023-07-27 | $4.26B 10-Q · filed 2023-07-27 | $6.49B derived: sum of 3 quarters · filed 2024-01-31 | $8.49B derived: sum of 4 quarters · filed 2024-01-31 | ||||
| 2022-03-31 | $2.06B 10-Q · filed 2023-04-27 | $4.29B derived: sum of 2 quarters · filed 2024-01-31 | $6.29B derived: sum of 3 quarters · filed 2024-01-31 | $8.14B derived: sum of 4 quarters · filed 2024-01-31 | ||||
| 2021-12-31 | $2.23B derived: 10-K 12 month − 10-Q 9 month · filed 2024-01-31 | $4.23B derived: sum of 2 quarters · filed 2024-01-31 | $6.08B derived: sum of 3 quarters · filed 2024-01-31 | $7.70B 10-K · filed 2024-01-31 | ||||
| 2021-09-30 | $2.00B 10-Q · filed 2022-10-27 | $3.85B derived: sum of 2 quarters · filed 2022-10-27 | $5.46B 10-Q · filed 2022-10-27 | $7.41B derived: sum of 4 quarters · filed 2023-02-03 | ||||
| 2021-06-30 | $1.85B 10-Q · filed 2022-07-28 | $3.47B 10-Q · filed 2022-07-28 | $5.42B derived: sum of 3 quarters · filed 2023-02-03 | $6.93B derived: sum of 4 quarters · filed 2023-02-03 | ||||
| 2021-03-31 | $1.62B 10-Q · filed 2022-04-28 | $3.57B derived: sum of 2 quarters · filed 2023-02-03 | $5.08B derived: sum of 3 quarters · filed 2023-02-03 | $6.42B derived: sum of 4 quarters · filed 2023-02-03 | ||||
| 2020-12-31 | $1.95B derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-03 | $3.46B derived: sum of 2 quarters · filed 2023-02-03 | $4.80B derived: sum of 3 quarters · filed 2023-02-03 | $6.74B 10-K · filed 2023-02-03 | ||||
| 2020-09-30 | $1.51B 10-Q · filed 2021-10-28 | $2.85B derived: sum of 2 quarters · filed 2021-10-28 | $4.79B 10-Q · filed 2021-10-28 | $6.73B derived: sum of 4 quarters · filed 2022-02-02 | ||||
| 2020-06-30 | $1.34B 10-Q · filed 2021-07-29 | $3.28B 10-Q · filed 2021-07-29 | $5.22B derived: sum of 3 quarters · filed 2022-02-02 | $7.12B derived: sum of 4 quarters · filed 2022-02-02 | ||||
| 2020-03-31 | $1.94B 10-Q · filed 2021-04-29 | $3.88B derived: sum of 2 quarters · filed 2022-02-02 | $5.78B derived: sum of 3 quarters · filed 2022-02-02 | $7.67B derived: sum of 4 quarters · filed 2022-02-02 | ||||
| 2019-12-31 | $1.94B derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-02 | $3.84B derived: sum of 2 quarters · filed 2022-02-02 | $5.73B derived: sum of 3 quarters · filed 2022-02-02 | $7.62B 10-K · filed 2022-02-02 | ||||
| 2019-09-30 | $1.90B 10-Q · filed 2020-10-29 | $3.79B derived: sum of 2 quarters · filed 2020-10-29 | $5.67B 10-Q · filed 2020-10-29 | $7.79B derived: sum of 4 quarters · filed 2021-02-04 | ||||
| 2019-06-30 | $1.89B 10-Q · filed 2020-07-30 | $3.77B 10-Q · filed 2020-07-30 | $5.88B derived: sum of 3 quarters · filed 2021-02-04 | $7.55B derived: sum of 4 quarters · filed 2021-02-04 | ||||
| 2019-03-31 | $1.89B 10-Q · filed 2020-04-30 | $4.00B derived: sum of 2 quarters · filed 2021-02-04 | $5.67B derived: sum of 3 quarters · filed 2021-02-04 | $7.32B derived: sum of 4 quarters · filed 2021-02-04 | ||||
| 2018-12-31 | $2.11B derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-04 | $3.78B derived: sum of 2 quarters · filed 2021-02-04 | $5.43B derived: sum of 3 quarters · filed 2021-02-04 | $7.04B 10-K · filed 2021-02-04 | ||||
| 2018-09-30 | $1.67B 10-Q · filed 2019-10-24 | $3.32B derived: sum of 2 quarters · filed 2019-10-24 | $4.92B 10-Q · filed 2019-10-24 | $6.55B derived: sum of 4 quarters · filed 2020-01-30 | ||||
| 2018-06-30 | $1.65B 10-Q · filed 2019-07-25 | $3.26B 10-Q · filed 2019-07-25 | $4.88B derived: sum of 3 quarters · filed 2020-01-30 | $6.49B derived: sum of 4 quarters · filed 2020-01-30 | ||||
| 2018-03-31 | $1.60B 10-Q · filed 2019-04-25 | $3.23B derived: sum of 2 quarters · filed 2020-01-30 | $4.83B derived: sum of 3 quarters · filed 2020-01-30 | $6.55B derived: sum of 4 quarters · filed 2020-01-30 | ||||
| 2017-12-31 | $1.63B derived: 10-K 12 month − 10-Q 9 month · filed 2020-01-30 | $3.23B derived: sum of 2 quarters · filed 2020-01-30 | $4.94B derived: sum of 3 quarters · filed 2020-01-30 | $6.52B 10-K · filed 2020-01-30 | $6.32B 10-K · filed 2018-01-31 | |||
| 2017-09-30 | $1.60B 10-Q · filed 2018-10-25 | $1.55B 10-Q · filed 2017-10-26 | $3.32B derived: sum of 2 quarters · filed 2018-10-25 | $4.89B 10-Q · filed 2018-10-25 | $4.75B 10-Q · filed 2017-10-26 | $6.67B derived: sum of 4 quarters · filed 2019-01-31 | ||
| 2017-06-30 | $1.71B 10-Q · filed 2018-07-26 | $1.67B 10-Q · filed 2017-07-27 | $3.29B 10-Q · filed 2018-07-26 | $3.19B 10-Q · filed 2017-07-27 | $5.07B derived: sum of 3 quarters · filed 2019-01-31 | $6.56B derived: sum of 4 quarters · filed 2019-01-31 | ||
| 2017-03-31 | $1.58B 10-Q · filed 2018-04-25 | $1.53B 10-Q · filed 2017-04-27 | $3.36B derived: sum of 2 quarters · filed 2019-01-31 | $4.84B derived: sum of 3 quarters · filed 2019-01-31 | $6.40B derived: sum of 4 quarters · filed 2019-01-31 | |||
| 2016-12-31 | $1.78B derived: 10-K 12 month − 10-Q 9 month · filed 2019-01-31 | $3.27B derived: sum of 2 quarters · filed 2019-01-31 | $4.83B derived: sum of 3 quarters · filed 2019-01-31 | $6.29B 10-K · filed 2019-01-31 | $6.11B 10-K · filed 2017-02-03 | |||
| 2016-09-30 | $1.49B 10-Q · filed 2017-10-26 | $1.49B 10-Q · filed 2016-10-26 | $3.04B derived: sum of 2 quarters · filed 2017-10-26 | $4.51B 10-Q · filed 2017-10-26 | $4.51B 10-Q · filed 2016-10-26 | $6.06B derived: sum of 4 quarters · filed 2018-01-31 | ||
| 2016-06-30 | $1.56B 10-Q · filed 2017-07-27 | $1.56B 10-Q · filed 2016-07-27 | $3.02B 10-Q · filed 2017-07-27 | $3.03B 10-Q · filed 2016-07-27 | $4.58B derived: sum of 3 quarters · filed 2018-01-31 | $6.09B derived: sum of 4 quarters · filed 2018-01-31 | ||
| 2016-03-31 | $1.47B 10-Q · filed 2017-04-27 | $1.47B 10-Q · filed 2016-04-27 | $3.02B derived: sum of 2 quarters · filed 2018-01-31 | $4.53B derived: sum of 3 quarters · filed 2018-01-31 | $6.06B derived: sum of 4 quarters · filed 2018-01-31 | |||
| 2015-12-31 | $1.55B derived: 10-K 12 month − 10-Q 9 month · filed 2018-01-31 | $3.06B derived: sum of 2 quarters · filed 2018-01-31 | $4.60B derived: sum of 3 quarters · filed 2018-01-31 | $5.96B 10-K · filed 2018-01-31 | $5.94B 10-K · filed 2016-02-05 | |||
| 2015-09-30 | $1.51B 10-Q · filed 2016-10-26 | $1.51B 10-Q · filed 2015-10-27 | $3.05B derived: sum of 2 quarters · filed 2016-10-26 | $4.41B 10-Q · filed 2016-10-26 | $4.39B 10-Q · filed 2015-10-27 | $5.75B derived: sum of 4 quarters · filed 2017-02-03 | ||
| 2015-06-30 | $1.53B 10-Q · filed 2016-07-27 | $1.53B 10-Q · filed 2015-07-23 | $2.89B 10-Q · filed 2016-07-27 | $2.88B 10-Q · filed 2015-07-23 | $4.24B derived: sum of 3 quarters · filed 2017-02-03 | $5.54B derived: sum of 4 quarters · filed 2017-02-03 | ||
| 2015-03-31 | $1.36B 10-Q · filed 2016-04-27 | $1.35B 10-Q · filed 2015-05-04 | $2.71B derived: sum of 2 quarters · filed 2017-02-03 | $4.00B derived: sum of 3 quarters · filed 2017-02-03 | $5.25B derived: sum of 4 quarters · filed 2017-02-03 | |||
| 2014-12-31 | $1.35B derived: 10-K 12 month − 10-Q 9 month · filed 2017-02-03 | $2.64B derived: sum of 2 quarters · filed 2017-02-03 | $3.89B derived: sum of 3 quarters · filed 2017-02-03 | $5.10B 10-K · filed 2017-02-03 | $5.08B 10-K · filed 2015-02-27 | |||
| 2014-09-30 | $1.30B 10-Q · filed 2015-10-27 | $1.30B 10-Q · filed 2014-10-23 | $2.54B derived: sum of 2 quarters · filed 2015-10-27 | $3.75B 10-Q · filed 2015-10-27 | $3.75B 10-Q · filed 2014-10-23 | $5.00B derived: sum of 4 quarters · filed 2016-02-05 | ||
| 2014-06-30 | $1.24B 10-Q · filed 2015-07-23 | $1.24B 10-Q · filed 2014-07-24 | $2.46B 10-Q · filed 2015-07-23 | $2.45B 10-Q · filed 2014-07-24 | $3.70B derived: sum of 3 quarters · filed 2016-02-05 | $4.98B derived: sum of 4 quarters · filed 2016-02-05 | ||
| 2014-03-31 | $1.21B 10-Q · filed 2015-05-04 | $1.21B 10-Q · filed 2014-04-22 | $2.45B derived: sum of 2 quarters · filed 2016-02-05 | $3.74B derived: sum of 3 quarters · filed 2016-02-05 | $5.04B derived: sum of 4 quarters · filed 2016-02-05 | |||
| 2013-12-31 | $1.24B derived: 10-K 12 month − 10-Q 9 month · filed 2016-02-05 | $2.52B derived: sum of 2 quarters · filed 2016-02-05 | $3.83B derived: sum of 3 quarters · filed 2016-02-05 | $4.98B 10-K · filed 2016-02-05 | $4.97B 10-K · filed 2014-02-12 | |||
| 2013-09-30 | $1.28B 10-Q · filed 2014-10-23 | $2.59B derived: sum of 2 quarters · filed 2014-10-23 | $3.74B 10-Q · filed 2014-10-23 | $4.84B derived: sum of 4 quarters · filed 2015-02-27 | ||||
| 2013-06-30 | $1.31B 10-Q · filed 2014-07-24 | $2.45B 10-Q · filed 2014-07-24 | $3.56B derived: sum of 3 quarters · filed 2015-02-27 | $4.79B derived: sum of 4 quarters · filed 2015-02-27 | ||||
| 2013-03-31 | $1.15B 10-Q · filed 2014-04-22 | $2.25B derived: sum of 2 quarters · filed 2015-02-27 | $3.48B derived: sum of 3 quarters · filed 2015-02-27 | $4.77B derived: sum of 4 quarters · filed 2015-02-27 | ||||
| 2012-12-31 | $1.10B derived: 10-K 12 month − 10-Q 9 month · filed 2015-02-27 | $2.33B derived: sum of 2 quarters · filed 2015-02-27 | $3.62B derived: sum of 3 quarters · filed 2015-02-27 | $4.83B 10-K · filed 2015-02-27 | $4.81B 10-K · filed 2013-02-21 | |||
| 2012-09-30 | $1.23B 10-Q · filed 2013-10-30 | $1.22B 10-Q · filed 2012-10-26 | $2.52B derived: sum of 2 quarters · filed 2013-10-30 | $3.73B 10-Q · filed 2013-10-30 | $3.71B 10-Q · filed 2012-10-26 | $4.79B derived: sum of 4 quarters · filed 2014-02-12 | ||
| 2012-06-30 | $1.29B 10-Q · filed 2013-07-31 | $1.29B 10-Q · filed 2012-08-01 | $2.50B 10-Q · filed 2013-07-31 | $2.49B 10-Q · filed 2012-08-01 | $3.56B derived: sum of 3 quarters · filed 2014-02-12 | $4.66B derived: sum of 4 quarters · filed 2014-02-12 | ||
| 2012-03-31 | $1.21B 10-Q · filed 2013-05-01 | $1.20B 10-Q · filed 2012-05-02 | $2.27B derived: sum of 2 quarters · filed 2014-02-12 | $3.37B derived: sum of 3 quarters · filed 2014-02-12 | $4.47B derived: sum of 4 quarters · filed 2014-02-12 | |||
| 2011-12-31 | $1.06B derived: 10-K 12 month − 10-Q 9 month · filed 2014-02-12 | $2.16B derived: sum of 2 quarters · filed 2014-02-12 | $3.26B derived: sum of 3 quarters · filed 2014-02-12 | $4.24B 10-K · filed 2014-02-12 | $4.24B 10-K · filed 2012-02-23 | |||
| 2011-09-30 | $1.10B 10-Q · filed 2012-10-26 | $1.10B 10-Q · filed 2011-11-02 | $2.21B derived: sum of 2 quarters · filed 2012-10-26 | $3.19B 10-Q · filed 2012-10-26 | $3.19B 10-Q · filed 2011-11-02 | $3.82B derived: sum of 4 quarters · filed 2013-09-18 | ||
| 2011-06-30 | $1.10B 10-Q · filed 2012-08-01 | $1.11B 10-Q · filed 2011-08-03 | $2.08B 10-Q · filed 2012-08-01 | $2.09B 10-Q · filed 2011-08-03 | $2.72B derived: sum of 3 quarters · filed 2013-09-18 | $3.35B derived: sum of 4 quarters · filed 2013-09-18 | ||
| 2011-03-31 | $980.00M 10-Q · filed 2012-05-02 | $984.00M 10-Q · filed 2011-05-05 | $1.61B derived: sum of 2 quarters · filed 2013-09-18 | $2.25B derived: sum of 3 quarters · filed 2013-09-18 | $2.84B derived: sum of 4 quarters · filed 2013-09-18 | |||
| 2010-12-31 | $634.00M derived: 8-K 12 month − 10-Q 9 month · filed 2013-09-18 | $1.27B derived: sum of 2 quarters · filed 2013-09-18 | $1.86B derived: sum of 3 quarters · filed 2013-09-18 | $2.41B 8-K · filed 2013-09-18 | $2.42B 10-K · filed 2012-02-23 | |||
| 2010-09-30 | $636.00M 10-Q · filed 2011-11-02 | $1.23B derived: sum of 2 quarters · filed 2011-11-02 | $1.77B 10-Q · filed 2011-11-02 | |||||
| 2010-06-30 | $594.00M 10-Q · filed 2011-08-03 | $1.14B 10-Q · filed 2011-08-03 | ||||||
| 2010-03-31 | $545.00M 10-Q · filed 2011-05-05 | |||||||
| 2009-12-31 | $2.06B 10-K · filed 2012-02-23 |