POPULAR, INC. Marketing and Advertising Expense
POPULAR, INC. (BPOP) reported Marketing and Advertising Expense of $27.90 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-08-07.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-08-07
- POPULAR, INC. marketing and advertising expense for the quarter ending 2026-06-30 was $27.90M, a 5.74% increase year-over-year.
- POPULAR, INC. marketing and advertising expense for the quarter ending 2026-03-31 was $22.86M, a 3.44% decline year-over-year.
- POPULAR, INC. marketing and advertising expense for the quarter ending 2025-12-31 was $29.92M, a 0.21% increase year-over-year.
- POPULAR, INC. marketing and advertising expense for the quarter ending 2025-09-30 was $27.30M, a 6.50% increase year-over-year.
- POPULAR, INC. marketing and advertising expense for fiscal 2025 was $107.28M, a 5.25% increase from fiscal 2024.
- POPULAR, INC. marketing and advertising expense for fiscal 2024 was $101.93M, a 7.38% increase from fiscal 2023.
- POPULAR, INC. marketing and advertising expense for fiscal 2023 was $94.93M, a 6.76% increase from fiscal 2022.
- POPULAR, INC. marketing and advertising expense for fiscal 2022 was $88.92M, a 21.84% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 12 month |
|---|---|---|---|---|
| 2026-06-30 | $27.90M 10-Q · filed 2026-08-07 | $50.76M 10-Q · filed 2026-08-07 | $80.68M derived: sum of 3 quarters · filed 2026-08-07 | $107.98M derived: sum of 4 quarters · filed 2026-08-07 |
| 2026-03-31 | $22.86M 10-Q · filed 2026-05-08 | $52.78M derived: sum of 2 quarters · filed 2026-05-08 | $80.08M derived: sum of 3 quarters · filed 2026-05-08 | $106.47M derived: sum of 4 quarters · filed 2026-08-07 |
| 2025-12-31 | $29.92M derived: 10-K 12 month − 10-Q 9 month · filed 2026-03-02 | $57.22M derived: sum of 2 quarters · filed 2026-03-02 | $83.61M derived: sum of 3 quarters · filed 2026-08-07 | $107.28M 10-K · filed 2026-03-02 |
| 2025-09-30 | $27.30M 10-Q · filed 2025-11-10 | $53.69M derived: sum of 2 quarters · filed 2026-08-07 | $77.36M 10-Q · filed 2025-11-10 | $107.22M derived: sum of 4 quarters · filed 2026-08-07 |
| 2025-06-30 | $26.39M 10-Q · filed 2026-08-07 | $50.06M 10-Q · filed 2026-08-07 | $79.92M derived: sum of 3 quarters · filed 2026-08-07 | $105.55M derived: sum of 4 quarters · filed 2026-08-07 |
| 2025-03-31 | $23.68M 10-Q · filed 2026-05-08 | $53.53M derived: sum of 2 quarters · filed 2026-05-08 | $79.17M derived: sum of 3 quarters · filed 2026-05-08 | $104.62M derived: sum of 4 quarters · filed 2026-05-08 |
| 2024-12-31 | $29.86M derived: 10-K 12 month − 10-Q 9 month · filed 2026-03-02 | $55.49M derived: sum of 2 quarters · filed 2026-03-02 | $80.94M derived: sum of 3 quarters · filed 2026-03-02 | $101.93M 10-K · filed 2026-03-02 |
| 2024-09-30 | $25.64M 10-Q · filed 2025-11-10 | $51.09M derived: sum of 2 quarters · filed 2025-11-10 | $72.08M 10-Q · filed 2025-11-10 | $99.97M derived: sum of 4 quarters · filed 2026-03-02 |
| 2024-06-30 | $25.45M 10-Q · filed 2025-08-11 | $46.44M 10-Q · filed 2025-08-11 | $74.33M derived: sum of 3 quarters · filed 2026-03-02 | $97.41M derived: sum of 4 quarters · filed 2026-03-02 |
| 2024-03-31 | $20.99M 10-Q · filed 2025-05-12 | $48.89M derived: sum of 2 quarters · filed 2026-03-02 | $71.96M derived: sum of 3 quarters · filed 2026-03-02 | $97.04M derived: sum of 4 quarters · filed 2026-03-02 |
| 2023-12-31 | $27.90M derived: 10-K 12 month − 10-Q 9 month · filed 2026-03-02 | $50.97M derived: sum of 2 quarters · filed 2026-03-02 | $76.06M derived: sum of 3 quarters · filed 2026-03-02 | $94.93M 10-K · filed 2026-03-02 |
| 2023-09-30 | $23.07M 10-Q · filed 2024-11-12 | $48.16M derived: sum of 2 quarters · filed 2024-11-12 | $67.03M 10-Q · filed 2024-11-12 | $95.16M derived: sum of 4 quarters · filed 2025-03-03 |
| 2023-06-30 | $25.08M 10-Q · filed 2024-08-09 | $43.95M 10-Q · filed 2024-08-09 | $72.09M derived: sum of 3 quarters · filed 2025-03-03 | $96.44M derived: sum of 4 quarters · filed 2025-03-03 |
| 2023-03-31 | $18.87M 10-Q · filed 2024-05-10 | $47.01M derived: sum of 2 quarters · filed 2025-03-03 | $71.35M derived: sum of 3 quarters · filed 2025-03-03 | $92.71M derived: sum of 4 quarters · filed 2025-03-03 |
| 2022-12-31 | $28.13M derived: 10-K 12 month − 10-Q 9 month · filed 2025-03-03 | $52.48M derived: sum of 2 quarters · filed 2025-03-03 | $73.83M derived: sum of 3 quarters · filed 2025-03-03 | $88.92M 10-K · filed 2025-03-03 |
| 2022-09-30 | $24.35M 10-Q · filed 2023-11-09 | $45.70M derived: sum of 2 quarters · filed 2023-11-09 | $60.78M 10-Q · filed 2023-11-09 | $86.62M derived: sum of 4 quarters · filed 2024-02-29 |
| 2022-06-30 | $21.35M 10-Q · filed 2023-08-09 | $36.44M 10-Q · filed 2023-08-09 | $62.27M derived: sum of 3 quarters · filed 2024-02-29 | $80.39M derived: sum of 4 quarters · filed 2024-02-29 |
| 2022-03-31 | $15.08M 10-Q · filed 2023-05-10 | $40.92M derived: sum of 2 quarters · filed 2024-02-29 | $59.03M derived: sum of 3 quarters · filed 2024-02-29 | $75.54M derived: sum of 4 quarters · filed 2024-02-29 |
| 2021-12-31 | $25.83M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-29 | $43.95M derived: sum of 2 quarters · filed 2024-02-29 | $60.46M derived: sum of 3 quarters · filed 2024-02-29 | $72.98M 10-K · filed 2024-02-29 |
| 2021-09-30 | $18.12M 10-Q · filed 2022-11-09 | $34.63M derived: sum of 2 quarters · filed 2022-11-09 | $47.15M 10-Q · filed 2022-11-09 | $63.61M derived: sum of 4 quarters · filed 2023-03-01 |
| 2021-06-30 | $16.51M 10-Q · filed 2022-08-09 | $29.03M 10-Q · filed 2022-08-09 | $45.50M derived: sum of 3 quarters · filed 2023-03-01 | $60.16M derived: sum of 4 quarters · filed 2023-03-01 |
| 2021-03-31 | $12.52M 10-Q · filed 2022-05-10 | $28.99M derived: sum of 2 quarters · filed 2023-03-01 | $43.65M derived: sum of 3 quarters · filed 2023-03-01 | $55.93M derived: sum of 4 quarters · filed 2023-03-01 |
| 2020-12-31 | $16.47M derived: 10-K 12 month − 10-Q 9 month · filed 2023-03-01 | $31.13M derived: sum of 2 quarters · filed 2023-03-01 | $43.41M derived: sum of 3 quarters · filed 2023-03-01 | $57.61M 10-K · filed 2023-03-01 |
| 2020-09-30 | $14.66M 10-Q · filed 2021-11-09 | $26.95M derived: sum of 2 quarters · filed 2021-11-09 | $41.14M 10-Q · filed 2021-11-09 | $64.36M derived: sum of 4 quarters · filed 2022-03-01 |
| 2020-06-30 | $12.28M 10-Q · filed 2021-08-09 | $26.48M 10-Q · filed 2021-08-09 | $49.69M derived: sum of 3 quarters · filed 2022-03-01 | $68.06M derived: sum of 4 quarters · filed 2022-03-01 |
| 2020-03-31 | $14.20M 10-Q · filed 2021-05-10 | $37.41M derived: sum of 2 quarters · filed 2022-03-01 | $55.78M derived: sum of 3 quarters · filed 2022-03-01 | $74.89M derived: sum of 4 quarters · filed 2022-03-01 |
| 2019-12-31 | $23.21M derived: 10-K 12 month − 10-Q 9 month · filed 2022-03-01 | $41.58M derived: sum of 2 quarters · filed 2022-03-01 | $60.70M derived: sum of 3 quarters · filed 2022-03-01 | $75.37M 10-K · filed 2022-03-01 |
| 2019-09-30 | $18.36M 10-Q · filed 2020-11-09 | $37.48M derived: sum of 2 quarters · filed 2020-11-09 | $52.16M 10-Q · filed 2020-11-09 | $73.81M derived: sum of 4 quarters · filed 2021-03-01 |
| 2019-06-30 | $19.12M 10-Q · filed 2020-08-10 | $33.79M 10-Q · filed 2020-08-10 | $55.45M derived: sum of 3 quarters · filed 2021-03-01 | $70.92M derived: sum of 4 quarters · filed 2021-03-01 |
| 2019-03-31 | $14.67M 10-Q · filed 2020-05-11 | $36.33M derived: sum of 2 quarters · filed 2021-03-01 | $51.80M derived: sum of 3 quarters · filed 2021-03-01 | $68.58M derived: sum of 4 quarters · filed 2021-03-01 |
| 2018-12-31 | $21.65M derived: 10-K 12 month − 10-Q 9 month · filed 2021-03-01 | $37.13M derived: sum of 2 quarters · filed 2021-03-01 | $53.91M derived: sum of 3 quarters · filed 2021-03-01 | $65.92M 10-K · filed 2021-03-01 |
| 2018-09-30 | $15.48M 10-Q · filed 2019-11-08 | $32.26M derived: sum of 2 quarters · filed 2019-11-08 | $44.27M 10-Q · filed 2019-11-08 | $62.55M derived: sum of 4 quarters · filed 2020-03-02 |
| 2018-06-30 | $16.78M 10-Q · filed 2019-08-09 | $28.79M 10-Q · filed 2019-08-09 | $47.07M derived: sum of 3 quarters · filed 2020-03-02 | $62.29M derived: sum of 4 quarters · filed 2020-03-02 |
| 2018-03-31 | $12.01M 10-Q · filed 2019-05-10 | $30.30M derived: sum of 2 quarters · filed 2020-03-02 | $45.51M derived: sum of 3 quarters · filed 2020-03-02 | $58.88M derived: sum of 4 quarters · filed 2020-03-02 |
| 2017-12-31 | $18.29M derived: 10-K 12 month − 10-Q 9 month · filed 2020-03-02 | $33.50M derived: sum of 2 quarters · filed 2020-03-02 | $46.87M derived: sum of 3 quarters · filed 2020-03-02 | $58.45M 10-K · filed 2020-03-02 |
| 2017-09-30 | $15.22M 10-Q · filed 2018-11-08 | $28.58M derived: sum of 2 quarters · filed 2018-11-08 | $40.16M 10-Q · filed 2018-11-08 | $55.63M derived: sum of 4 quarters · filed 2019-03-01 |
| 2017-06-30 | $13.37M 10-Q · filed 2018-08-07 | $24.94M 10-Q · filed 2018-08-07 | $40.41M derived: sum of 3 quarters · filed 2019-03-01 | $53.14M derived: sum of 4 quarters · filed 2019-03-01 |
| 2017-03-31 | $11.58M 10-Q · filed 2018-05-10 | $27.05M derived: sum of 2 quarters · filed 2019-03-01 | $39.77M derived: sum of 3 quarters · filed 2019-03-01 | $53.48M derived: sum of 4 quarters · filed 2019-03-01 |
| 2016-12-31 | $15.47M derived: 10-K 12 month − 10-Q 9 month · filed 2019-03-01 | $28.20M derived: sum of 2 quarters · filed 2019-03-01 | $41.90M derived: sum of 3 quarters · filed 2019-03-01 | $53.01M 10-K · filed 2019-03-01 |
| 2016-09-30 | $12.73M 10-Q · filed 2017-11-09 | $26.43M derived: sum of 2 quarters · filed 2017-11-09 | $37.54M 10-Q · filed 2017-11-09 | |
| 2016-06-30 | $13.71M 10-Q · filed 2017-08-08 | $24.82M 10-Q · filed 2017-08-08 | ||
| 2016-03-31 | $11.11M 10-Q · filed 2017-05-10 | |||
| 2015-12-31 | $52.08M 10-K · filed 2018-03-01 | |||
| 2014-12-31 | $54.02M 10-K · filed 2017-03-01 | |||
| 2014-03-31 | $11.68M 10-Q · filed 2014-05-12 | $28.70M derived: sum of 2 quarters · filed 2014-05-12 | $43.68M derived: sum of 3 quarters · filed 2014-05-12 | $59.24M derived: sum of 4 quarters · filed 2014-05-12 |
| 2013-12-31 | $17.02M derived: 10-K 12 month − 10-Q 9 month · filed 2014-02-28 | $32.00M derived: sum of 2 quarters · filed 2014-02-28 | $47.56M derived: sum of 3 quarters · filed 2014-02-28 | $60.48M 10-K · filed 2014-02-28 |
| 2013-09-30 | $14.98M 10-Q · filed 2013-11-12 | $30.54M derived: sum of 2 quarters · filed 2013-11-12 | $43.46M 10-Q · filed 2013-11-12 | $60.28M derived: sum of 4 quarters · filed 2014-05-12 |
| 2013-06-30 | $15.56M 10-Q · filed 2013-08-09 | $28.48M 10-Q · filed 2013-08-09 | $45.30M derived: sum of 3 quarters · filed 2014-05-12 | $60.23M derived: sum of 4 quarters · filed 2014-05-12 |
| 2013-03-31 | $12.92M 10-Q · filed 2014-05-12 | $29.74M derived: sum of 2 quarters · filed 2014-05-12 | $44.66M derived: sum of 3 quarters · filed 2014-05-12 | $61.64M derived: sum of 4 quarters · filed 2014-05-12 |
| 2012-12-31 | $16.82M derived: 10-K 12 month − 10-Q 9 month · filed 2014-02-28 | $31.75M derived: sum of 2 quarters · filed 2014-02-28 | $48.73M derived: sum of 3 quarters · filed 2014-02-28 | $61.58M 10-K · filed 2014-02-28 |
| 2012-09-30 | $14.92M 10-Q · filed 2013-11-12 | $31.90M derived: sum of 2 quarters · filed 2013-11-12 | $44.75M 10-Q · filed 2013-11-12 | $63.98M derived: sum of 4 quarters · filed 2014-02-28 |
| 2012-06-30 | $16.98M 10-Q · filed 2013-08-09 | $29.83M 10-Q · filed 2013-08-09 | $49.05M derived: sum of 3 quarters · filed 2014-02-28 | $63.70M derived: sum of 4 quarters · filed 2014-02-28 |
| 2012-03-31 | $12.85M 10-Q · filed 2013-05-09 | $32.08M derived: sum of 2 quarters · filed 2014-02-28 | $46.73M derived: sum of 3 quarters · filed 2014-02-28 | $58.06M derived: sum of 4 quarters · filed 2014-02-28 |
| 2011-12-31 | $19.23M derived: 10-K 12 month − 10-Q 9 month · filed 2014-02-28 | $33.88M derived: sum of 2 quarters · filed 2014-02-28 | $45.21M derived: sum of 3 quarters · filed 2014-02-28 | $55.07M 10-K · filed 2014-02-28 |
| 2011-09-30 | $14.65M 10-Q · filed 2012-11-08 | $25.98M derived: sum of 2 quarters · filed 2012-11-08 | $35.84M 10-Q · filed 2012-11-08 | $52.75M derived: sum of 4 quarters · filed 2013-02-28 |
| 2011-06-30 | $11.33M 10-Q · filed 2012-08-09 | $21.19M 10-Q · filed 2012-08-09 | $38.10M derived: sum of 3 quarters · filed 2013-02-28 | $49.36M derived: sum of 4 quarters · filed 2013-02-28 |
| 2011-03-31 | $9.86M 10-Q · filed 2012-05-10 | $26.77M derived: sum of 2 quarters · filed 2013-02-28 | $38.03M derived: sum of 3 quarters · filed 2013-02-28 | $48.24M derived: sum of 4 quarters · filed 2013-02-28 |
| 2010-12-31 | $16.91M derived: 10-K 12 month − 10-Q 9 month · filed 2013-02-28 | $28.17M derived: sum of 2 quarters · filed 2013-02-28 | $38.38M derived: sum of 3 quarters · filed 2013-02-28 | $46.67M 10-K · filed 2013-02-28 |
| 2010-09-30 | $11.26M 10-Q · filed 2011-11-09 | $21.46M derived: sum of 2 quarters · filed 2011-11-09 | $29.76M 10-Q · filed 2011-11-09 | $41.87M derived: sum of 4 quarters · filed 2012-02-29 |
| 2010-06-30 | $10.20M 10-Q · filed 2011-08-09 | $18.50M 10-Q · filed 2011-08-09 | $30.61M derived: sum of 3 quarters · filed 2012-02-29 | $39.52M derived: sum of 4 quarters · filed 2012-02-29 |
| 2010-03-31 | $8.29M 10-Q · filed 2011-05-10 | $20.41M derived: sum of 2 quarters · filed 2012-02-29 | $29.31M derived: sum of 3 quarters · filed 2012-02-29 | $39.26M derived: sum of 4 quarters · filed 2012-02-29 |
| 2009-12-31 | $12.11M derived: 10-K 12 month − 10-Q 9 month · filed 2012-02-29 | $21.02M derived: sum of 2 quarters · filed 2012-02-29 | $30.96M derived: sum of 3 quarters · filed 2012-02-29 | $38.87M 10-K · filed 2012-02-29 |
| 2009-09-30 | $8.90M 10-Q · filed 2010-11-09 | $18.85M derived: sum of 2 quarters · filed 2010-11-09 | $26.76M 10-Q · filed 2010-11-09 | |
| 2009-06-30 | $9.95M 10-Q · filed 2010-08-09 | $17.86M 10-Q · filed 2010-08-09 | ||
| 2008-12-31 | $62.73M 10-K · filed 2011-03-01 |