Bilibili Inc. Selling and Marketing Expense
Bilibili Inc. (BLBLF) reported Selling and Marketing Expense of CNY 4.39 billion for the 12-month period ending 2025-12-31, per its 20-F filed 2026-04-16.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:SellingAndMarketingExpense · last filed 2026-04-16
- Bilibili Inc. selling and marketing expense for the quarter ending 2022-12-31 was 1.27B CNY, a 28.13% decline year-over-year.
- Bilibili Inc. selling and marketing expense for the quarter ending 2021-12-31 was 1.76B CNY.
CNY
| Period end | Selling and Marketing Expense 3 month | Selling and Marketing Expense 9 month | Selling and Marketing Expense 12 month |
|---|---|---|---|
| 2025-12-31 | 4.39B CNY 20-F · filed 2026-04-16 | ||
| 2024-12-31 | 4.40B CNY 20-F · filed 2026-04-16 | ||
| 2023-12-31 | 3.92B CNY 20-F · filed 2026-04-16 | ||
| 2022-12-31 | 1.27B CNY derived: 20-F 12 month − 6-K 9 month · filed 2025-03-25 | 4.92B CNY 20-F · filed 2025-03-25 | |
| 2022-09-30 | 3.65B CNY 6-K · filed 2023-01-09 | ||
| 2021-12-31 | 1.76B CNY derived: 20-F 12 month − 6-K 9 month · filed 2024-03-27 | 5.79B CNY 20-F · filed 2024-03-27 | |
| 2021-09-30 | 4.03B CNY 6-K · filed 2023-01-09 | ||
| 2020-12-31 | 3.49B CNY 20-F · filed 2023-04-27 | ||
| 2019-12-31 | 1.20B CNY 20-F · filed 2022-04-25 | ||
| 2018-12-31 | 585.76M CNY 20-F · filed 2021-03-05 | ||
| 2017-12-31 | 232.49M CNY 20-F · filed 2020-03-27 | ||
| 2016-12-31 | 102.66M CNY 20-F · filed 2019-04-12 |
USD
| Period end | Selling and Marketing Expense 3 month | Selling and Marketing Expense 9 month | Selling and Marketing Expense 12 month |
|---|---|---|---|
| 2025-12-31 | $628.35M 20-F · filed 2026-04-16 | ||
| 2024-12-31 | $603.02M 20-F · filed 2025-03-25 | ||
| 2023-12-31 | $551.58M 20-F · filed 2024-03-27 | ||
| 2022-12-31 | $199.69M derived: 20-F 12 month − 6-K 9 month · filed 2023-04-27 | $713.44M 20-F · filed 2023-04-27 | |
| 2022-09-30 | $513.75M 6-K · filed 2023-01-09 | ||
| 2021-12-31 | $909.34M 20-F · filed 2022-04-25 | ||
| 2020-12-31 | $535.19M 20-F · filed 2021-03-05 | ||
| 2019-12-31 | $172.16M 20-F · filed 2020-03-27 | ||
| 2018-12-31 | $85.19M 20-F · filed 2019-04-12 |