Bilibili Inc. Marketing and Advertising Expense
Bilibili Inc. (BILI) reported Marketing and Advertising Expense of CNY 3.57 billion for the 12-month period ending 2025-12-31, per its 20-F filed 2026-04-16.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-04-16
| Period end | Marketing and Advertising Expense 12 month |
|---|---|
| 2025-12-31 | 3.57B CNY 20-F · filed 2026-04-16 |
| 2024-12-31 | 3.56B CNY 20-F · filed 2026-04-16 |
| 2023-12-31 | 3.13B CNY 20-F · filed 2026-04-16 |
| 2022-12-31 | 4.05B CNY 20-F · filed 2025-03-25 |
| 2021-12-31 | 5.10B CNY 20-F · filed 2024-03-27 |
| 2020-12-31 | 3.01B CNY 20-F · filed 2023-04-27 |
| 2019-12-31 | 934.70M CNY 20-F · filed 2022-04-25 |