Bankrate, Inc. Advertising Expense
Bankrate, Inc. reported Advertising Expense of $117.70 million for the 12-month period ending 2016-12-31, per its 10-K filed 2017-03-22.
Discontinued › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2017-03-22
- Bankrate, Inc. advertising expense for fiscal 2016 was $117.70M, a 62.57% increase from fiscal 2015.
- Bankrate, Inc. advertising expense for fiscal 2015 was $72.40M, a 27.92% increase from fiscal 2014.
- Bankrate, Inc. advertising expense for fiscal 2014 was $56.60M, a 1.98% increase from fiscal 2013.
- Bankrate, Inc. advertising expense for fiscal 2013 was $55.50M, a 53.67% decline from fiscal 2012.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2016-12-31 | $117.70M 10-K · filed 2017-03-22 | |
| 2015-12-31 | $72.40M 10-K · filed 2017-03-22 | |
| 2014-12-31 | $56.60M 10-K · filed 2017-03-22 | |
| 2013-12-31 | $55.50M 10-K · filed 2016-03-09 | $105.20M 10-K · filed 2014-02-27 |
| 2012-12-31 | $119.80M 10-K · filed 2014-02-27 | |
| 2011-12-31 | $81.60M 10-K · filed 2014-02-27 | |
| 2010-12-31 | $19.20M 10-K · filed 2013-03-01 |