ADT Inc. Advertising Expense
ADT Inc. (ADT) reported Advertising Expense of $98.00 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-03-02.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-03-02
- ADT Inc. advertising expense for fiscal 2025 was $98.00M, a 6.67% decline from fiscal 2024.
- ADT Inc. advertising expense for fiscal 2024 was $105.00M, a 19.85% decline from fiscal 2023.
- ADT Inc. advertising expense for fiscal 2023 was $131.00M, a 10.27% decline from fiscal 2022.
- ADT Inc. advertising expense for fiscal 2022 was $146.00M, a 37.87% decline from fiscal 2021.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | $98.00M 10-K · filed 2026-03-02 | |
| 2024-12-31 | $105.00M 10-K · filed 2026-03-02 | |
| 2023-12-31 | $131.00M 10-K · filed 2026-03-02 | $165.00M 10-K · filed 2024-02-28 |
| 2022-12-31 | $146.00M 10-K · filed 2025-02-27 | $219.00M 10-K · filed 2023-02-28 |
| 2021-12-31 | $235.00M 10-K · filed 2024-02-28 | $239.00M 10-K · filed 2022-03-01 |
| 2020-12-31 | $264.00M 10-K/A · filed 2023-07-27 | |
| 2019-12-31 | $160.00M 10-K · filed 2022-03-01 | |
| 2018-12-31 | $143.00M 10-K · filed 2021-02-25 | |
| 2017-12-31 | $134.00M 10-K · filed 2020-03-10 | |
| 2016-12-31 | $105.00M 10-K · filed 2019-03-11 |
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