Ulta Beauty, Inc. Advertising Expense
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-08-27
- Ulta Beauty, Inc. advertising expense for the quarter ending 2026-08-01 was $97.56M, a 21.02% increase year-over-year.
- Ulta Beauty, Inc. advertising expense for the quarter ending 2026-01-31 was $203.23M, a 24.34% increase year-over-year.
- Ulta Beauty, Inc. advertising expense for the quarter ending 2025-11-01 was $116.52M, a 8.19% increase year-over-year.
- Ulta Beauty, Inc. advertising expense for the quarter ending 2025-08-02 was $80.62M, a 8.07% increase year-over-year.
- Ulta Beauty, Inc. advertising expense for fiscal 2026 was $490.98M, a 13.80% increase from fiscal 2025.
- Ulta Beauty, Inc. advertising expense for fiscal 2025 was $431.45M, a 2.05% increase from fiscal 2024.
- Ulta Beauty, Inc. advertising expense for fiscal 2024 was $422.78M, a 12.82% increase from fiscal 2023.
- Ulta Beauty, Inc. advertising expense for fiscal 2023 was $374.73M, a 3.37% decline from fiscal 2022.
| Period end | Advertising Expense 3 month | Advertising Expense 6 month | Advertising Expense 9 month | Advertising Expense 12 month |
|---|---|---|---|---|
| 2026-08-01 | $97.56M 10-Q · filed 2026-08-27 | $190.62M 10-Q · filed 2026-08-27 | ||
| 2026-01-31 | $203.23M derived: 10-K 12 month − 10-Q 9 month · filed 2026-03-26 | $319.75M derived: sum of 2 quarters · filed 2026-03-26 | $400.37M derived: sum of 3 quarters · filed 2026-08-27 | $490.98M 10-K · filed 2026-03-26 |
| 2025-11-01 | $116.52M 10-Q · filed 2025-12-04 | $197.14M derived: sum of 2 quarters · filed 2026-08-27 | $287.75M 10-Q · filed 2025-12-04 | |
| 2025-08-02 | $80.62M 10-Q · filed 2026-08-27 | $171.23M 10-Q · filed 2026-08-27 | ||
| 2025-02-01 | $163.45M derived: 10-K 12 month − 10-Q 9 month · filed 2026-03-26 | $271.15M derived: sum of 2 quarters · filed 2026-03-26 | $345.75M derived: sum of 3 quarters · filed 2026-03-26 | $431.45M 10-K · filed 2026-03-26 |
| 2024-11-02 | $107.70M 10-Q · filed 2025-12-04 | $182.30M derived: sum of 2 quarters · filed 2025-12-04 | $268.00M 10-Q · filed 2025-12-04 | |
| 2024-08-03 | $74.60M 10-Q · filed 2025-08-28 | $160.30M 10-Q · filed 2025-08-28 | ||
| 2024-02-03 | $422.78M 10-K · filed 2026-03-26 | |||
| 2023-01-28 | $374.73M 10-K · filed 2025-03-27 | |||
| 2022-01-29 | $387.79M 10-K · filed 2024-03-26 | |||
| 2021-01-30 | $281.57M 10-K · filed 2023-03-24 | |||
| 2020-02-01 | $317.87M 10-K · filed 2022-03-25 | |||
| 2019-02-02 | $294.49M 10-K · filed 2021-03-26 | |||
| 2018-02-03 | $259.42M 10-K · filed 2020-03-27 | |||
| 2017-01-28 | $212.71M 10-K · filed 2019-04-02 | |||
| 2016-01-30 | $187.16M 10-K · filed 2018-04-03 | |||
| 2015-01-31 | $157.85M 10-K · filed 2017-03-28 | |||
| 2014-02-01 | $140.77M 10-K · filed 2016-03-30 | |||
| 2013-02-02 | $118.36M 10-K · filed 2015-04-01 | |||
| 2012-01-28 | $99.45M 10-K · filed 2014-04-02 | |||
| 2011-01-29 | $84.80M 10-K · filed 2013-04-03 | |||
| 2010-01-30 | $76.81M 10-K · filed 2012-03-28 |