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MediaAlpha, Inc. (MAX) Material Contracts

MediaAlpha, Inc. Material Contracts

Every material contract the company filed as Exhibit 10 (executive pay plans, credit agreements, supplier and indemnity agreements), newest first, with the filing's own description.

  • 2026-09-09: Form 8-K; Exhibit 10.1; Description Assignment, Assumption and Termination Agreement dated September 9, 2026 by and among the Company, Parallaxes Mars, LLC, Parallaxes Mars II, LLC, and Parallaxes Mars III, LLC..
  • 2026-09-03: Form 8-K; Exhibit 10.2; Description Transition Agreement dated as of September 2, 2026, by and among Patrick Thompson, QuoteLab LLC, and MediaAlpha, Inc..
  • 2026-09-03: Form 8-K; Exhibit 10.1; Description Employment Agreement dated as of September 2, 2026, by and among Tigran Sinanyan, QuoteLab LLC, and MediaAlpha, Inc..
  • 2026-06-29: Form 8-K; Exhibit 10.1; Description Assignment, Assumption and Termination Agreement dated June 25, 2026 by and among the Company, Insignia A QL Holdings, LLC and Insignia QL Holdings, LLC..
FiledFormExhibitDescription
2026-09-098-K10.1Assignment, Assumption and Termination Agreement dated September 9, 2026 by and among the Company, Parallaxes Mars, LLC, Parallaxes Mars II, LLC, and Parallaxes Mars III, LLC.
2026-09-038-K10.2Transition Agreement dated as of September 2, 2026, by and among Patrick Thompson, QuoteLab LLC, and MediaAlpha, Inc.
2026-09-038-K10.1Employment Agreement dated as of September 2, 2026, by and among Tigran Sinanyan, QuoteLab LLC, and MediaAlpha, Inc.
2026-06-298-K10.1Assignment, Assumption and Termination Agreement dated June 25, 2026 by and among the Company, Insignia A QL Holdings, LLC and Insignia QL Holdings, LLC.
2026-03-308-K10.1Amendment and Restatement Agreement dated March 25, 2026
2026-03-198-K10.1Form of Performance-Based Restricted Stock Unit Award Agreement under 2020 Omnibus Incentive Plan
2026-02-2310-K10.29Severance Compensation Agreement among the Company, QuoteLab, LLC and Kuanling Amy Yeh, dated February 19, 2021
2026-02-2310-K10.14Form of Deferral Election for Restricted Stock Unit Award under Deferred Share Unit Subplan
2026-02-2310-K10.9MediaAlpha, Inc. Deferred Share Unit Subplan under 2020 Omnibus Incentive Plan
2025-08-068-K10.1Third Amendment dated as August 4, 2025, among QuoteLab, LLC, QL Holdings LLC, the Lenders party thereto, the Issuing Bank party thereto and JPMorgan Chase Bank, N.A., as Administrative Agent.
2025-06-308-K10.1Fifth Amendment to Amended and Restated Employment Agreement among MediaAlpha, QuoteLab, LLC and Eugene Nonko, dated June 30, 2025
2025-02-2410-K10.25Severance Compensation Agreement among the Company, QuoteLab, LLC and Keith Cramer, dated February 19, 2021
2025-02-108-K10.2Fourth Amendment to Amended and Restated Employment Agreement among MediaAlpha, QuoteLab, LLC and Eugene Nonko, dated February 4, 2025
2025-02-108-K10.1Fourth Amendment to Amended and Restated Employment Agreement among MediaAlpha, QuoteLab, LLC and Steven Yi, dated February 4, 2025
2024-05-208-K10.2Third Amendment to Amended and Restated Employment Agreement among MediaAlpha, QuoteLab, LLC and Eugene Nonko, dated May 20, 2024
2024-05-208-K10.1Third Amendment to Amended and Restated Employment Agreement among MediaAlpha, QuoteLab, LLC and Steven Yi, dated May 20, 2024
2023-11-0210-Q10.5First Amendment to Tax Receivables Agreement among the Company, QLH and certain other parties thereto, dated October 1, 2023
2023-11-0210-Q10.4First Amendment to Stockholders Agreement among the Company and the Principal Stockholders, dated October 17, 2023
2023-08-028-K10.2Second Amendment to Amended and Restated Employment Agreement among MediaAlpha, QuoteLab, LLC and Eugene Nonko, dated August 1, 2023
2023-08-028-K10.1Second Amendment to Amended and Restated Employment Agreement among MediaAlpha, QuoteLab, LLC and Steven Yi, dated August 1, 2023
2023-06-128-K10.1Second Amendment dated as of June 8, 2023, among QuoteLab, LLC, QL Holdings LLC, the Lenders party thereto, the Issuing Bank party thereto and JPMorgan Chase Bank, N.A., as Administrative Agent.
2023-02-2710-K10.92020 Form of MediaAlpha, Inc. 2020 Omnibus Incentive Plan Restricted Stock Unit Award Agreement for Directors
2023-02-2710-K10.82020 Form of MediaAlpha, Inc. 2020 Omnibus Incentive Plan Restricted Stock Unit Award for Officers other than Founders
2023-02-2710-K10.72020 Form of MediaAlpha, Inc. 2020 Omnibus Incentive Plan Restricted Stock Unit Award Agreement for Founders
2022-06-278-K10.2Severance Compensation Agreement among the Company, QuoteLab, LLC and Cathy Cunningham, dated June 21, 2022
2022-06-278-K10.1Severance Compensation Agreement among the Company, QuoteLab, LLC and Jeffrey Coyne, dated June 21, 2022
2022-05-0610-Q/A10.3Form of Performance-Based Restricted Stock Unit Award Agreement for Founders under 2020 Omnibus Incentive Plan
2022-05-0610-Q10.3Form of Performance-Based Restricted Stock Unit Award Agreement for Founders under 2020 Omnibus Incentive Plan
2022-03-288-K10.2Amendment to Amended and Restated Employment Agreement among the Company, QuoteLab, LLC and Eugene Nonko, dated March 22, 2022
2022-03-288-K10.1Amendment to Amended and Restated Employment Agreement among the Company, QuoteLab, LLC and Steven Yi, dated March 22, 2022
2021-11-038-K10.1Employment Agreement between the Company and Mr. Thompson dated November 2, 2021.
2021-08-038-K10.1First Amendment dated as of July 29, 2021, among QuoteLab, LLC, QL Holdings LLC, the Lenders party thereto, the Issuing Bank party thereto and JPMorgan Chase Bank, N.A., as Administrative Agent.
2020-11-028-K10.12Employment Agreement, dated as of October 27 2020, by and among Tigran Sinanyan, QuoteLab, LLC and MediaAlpha, Inc.
2020-11-028-K10.11Amended and Restated Employment Agreement, dated as of October 27 2020, by and among Eugene Nonko, QuoteLab, LLC and MediaAlpha, Inc.
2020-11-028-K10.10Amended and Restated Employment Agreement, dated as of October 27 2020, by and among Steven Yi, QuoteLab, LLC and MediaAlpha, Inc.
2020-11-028-K10.92020 Form of MediaAlpha, Inc. 2020 Omnibus Incentive Plan Restricted Stock Unit Award Agreement for Directors.
2020-11-028-K10.82020 Form of MediaAlpha, Inc. 2020 Omnibus Incentive Plan Restricted Stock Unit Award Agreement for Officers other than Founders.
2020-11-028-K10.72020 Form of MediaAlpha, Inc. 2020 Omnibus Incentive Plan Restricted Stock Unit Award Agreement for Founders.
2020-11-028-K10.6MediaAlpha, Inc. 2020 Omnibus Incentive Plan.
2020-11-028-K10.5Reorganization Agreement, dated October 27, 2020, by and among MediaAlpha, Inc., QL Holdings LLC, QuoteLab, LLC, Guilford Holdings, Inc., White Mountains Investments (Luxembourg) S.à r.l., White Mountains Insurance Group, Ltd., Insignia QL Holdings, LLC, Insignia A QL Holdings, LLC, Steven Yi, Eugene Nonko, Ambrose Wang and certain other parties thereto.
2020-11-028-K10.4Stockholders Agreement, dated October 27, 2020, by and among MediaAlpha, Inc., White Mountains Investments (Luxembourg) S.à r.l., Insignia QL Holdings, LLC, Insignia A QL Holdings, LLC and Steven Yi, Eugene Nonko and Ambrose Wang, together with their respective holding entities through which they indirectly hold common stock of MediaAlpha, Inc.
2020-11-028-K10.3Exchange Agreement, dated October 27, 2020, by and among MediaAlpha, Inc., QL Holdings LLC, Guilford Holdings, Inc. and holders of Class B-1 units of QL Holdings LLC party thereto.
2020-11-028-K10.2Tax Receivables Agreement, dated October 27, 2020, by and among MediaAlpha, Inc., QL Holdings LLC and certain other parties thereto.
2020-11-028-K10.1Fourth Amended and Restated Limited Liability Company Agreement of QL Holdings LLC, dated October 27, 2020.