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MediaAlpha, Inc. (MAX) Graph

MAX Revenue Flow

Filed revenue amounts for 2026-04-01 to 2026-06-30. Coverage is partial. Unconnected amounts are separate disclosures; they must not be added together.

  • 2020-12-31: Net income -$4.37M.

Product or service

Separate filed amounts; connecting flows are not established. Components and totals may overlap.

MAX revenue flowFiled amounts. Only explicit calculation relationships connect amounts; dimensional membership alone does not establish an additive flow.Health Insurance$2.73MLife Insurance$5.13MOther$219.00KProperty AndCasualty Insurance$308.80MRevenue$316.88MCost of revenue$271.70MOperating income$19.96MOther income, net$37.90MResearch & development$6.04MPre-tax income$55.09MIncome tax$13.31M

Contract With Customer Sales Channel

Separate filed amounts; connecting flows are not established. Components and totals may overlap.

MAX revenue flowFiled amounts. Only explicit calculation relationships connect amounts; dimensional membership alone does not establish an additive flow.Sales ChannelDirectly To Consumer$311.99MSales ChannelThrough Intermediary$4.88MRevenue$316.88MCost of revenue$271.70MOperating income$19.96MOther income, net$37.90MResearch & development$6.04MPre-tax income$55.09MIncome tax$13.31M

Finer product or service dollar figures and nonoverlapping groupings are shown only where supported by the retained filing evidence. Growth percentages are never converted to revenue dollars.

Historical revenue and expense breakdown

Revenue and expense 2 month

Period endNet income
2020-12-31-$4.37M

Revenue and expense 3 month

Period endRevenueCost of revenueResearch and developmentIncome taxNet income
2026-06-30$316.88M$271.70M$6.04M$13.31M$39.44M
2026-03-31$310.00M$263.31M$5.46M$6.50M$11.47M
2025-12-31$291.15M*$246.34M*$5.33M*-$138.14M*$31.41M*
2025-09-30$306.51M$263.11M$5.83M$54.00K$14.91M
2025-06-30$251.62M$213.94M$5.35M$316.00K-$18.74M
2025-03-31$264.31M$222.67M$4.89M-$49.00K-$1.95M
2024-09-30$259.13M$219.91M$5.33M$312.00K$9.48M
2024-06-30$178.27M$146.59M$5.05M$130.00K$3.62M
2024-03-31$126.65M$102.97M$4.36M$27.00K-$1.11M
2023-09-30$74.57M$62.28M$4.30M$102.00K-$13.50M
2023-06-30$84.77M$71.01M$5.06M$150.00K-$14.29M
2023-03-31$111.63M$93.26M$5.17M$78.00K-$10.27M
2022-09-30$89.02M$76.34M$5.29M-$544.00K-$14.49M
2022-06-30$103.45M$87.92M$5.66M$611.00K-$9.14M
2022-03-31$142.60M$120.88M$5.22M$1.14M-$7.08M
2021-09-30$152.75M$128.08M$3.76M$2.13M-$3.53M
2021-06-30$157.35M$132.31M$3.84M-$125.00K-$207.00K
2021-03-31$173.59M$147.18M$3.32M-$364.00K$285.00K
2020-12-31$190.21M(m)(m)(m)-$4.37M
2020-09-30$151.55M$130.83M$1.77M$20.00K$0.00
2020-06-30$123.62M$104.19M$1.87M$0.00$0.00
2020-03-31$119.44M$100.67M$1.84M(m)(m)
2019-12-31$126.15M(m)(m)(m)(m)
2019-09-30$110.40M(m)(m)(m)(m)
2019-06-30$89.11M(m)(m)(m)(m)
2019-03-31$82.35M(m)(m)(m)(m)

Revenue and expense 6 month

Period endRevenueCost of revenueResearch and developmentIncome taxNet income
2026-06-30$626.88M$535.01M$11.50M$19.81M$50.91M
2025-06-30$515.93M$436.61M$10.24M$267.00K-$20.69M
2024-06-30$304.92M$249.56M$9.41M$157.00K$2.51M
2023-06-30$196.40M$164.27M$10.23M$228.00K-$24.55M
2022-06-30$246.05M$208.81M$10.88M$1.75M-$16.21M
2021-06-30$330.94M$279.49M$7.16M-$489.00K$78.00K
2020-06-30$243.06M$204.86M$3.72M$0.00$0.00

Revenue and expense 9 month

Period endRevenueCost of revenueResearch and developmentIncome taxNet income
2025-09-30$822.45M$699.71M$16.07M$321.00K-$5.78M
2024-09-30$564.06M$469.46M$14.74M$469.00K$11.99M
2023-09-30$270.98M$226.54M$14.53M$330.00K-$38.05M
2022-09-30$335.06M$285.15M$16.17M$1.21M-$30.70M
2021-09-30$483.69M$407.57M$10.92M$1.64M-$3.46M
2020-09-30$394.61M$335.69M$5.48M$20.00K$0.00

Revenue and expense 12 month

Period endRevenueCost of revenueResearch and developmentIncome taxNet income
2025-12-31$1.11B$946.06M$21.40M-$137.82M$25.62M
2024-12-31$864.70M$721.13M$19.76M$1.38M$16.63M
2023-12-31$388.15M$321.44M$18.46M-$463.00K-$40.42M
2022-12-31$459.07M$389.01M$21.08M$102.91M-$57.67M
2021-12-31$645.27M$543.75M$15.20M-$1.05M-$5.28M
2020-12-31$584.81M$499.43M$12.45M-$1.27M-$4.37M
2019-12-31$408.00M$342.91M$7.04M$0.00(m)
2018-12-31$296.91M$247.67M$10.34M(m)(m)