Apple Inc. Marketing Expense
Apple Inc. (AAPL) reported Marketing Expense of $102.00 million for the 12-month period ending 2011-09-24, per its 8-K filed 2013-04-24.
Discontinued › Expense Statement › Operating Expenses
us-gaap:MarketingExpense · last filed 2013-04-24
- Apple Inc. marketing expense for the quarter ending 2011-09-24 was $27.00M.
- Apple Inc. marketing expense for the quarter ending 2011-06-25 was $26.00M.
- Apple Inc. marketing expense for the quarter ending 2011-03-26 was $25.00M.
| Period end | Marketing Expense 3 month | Marketing Expense 6 month | Marketing Expense 9 month | Marketing Expense 12 month |
|---|---|---|---|---|
| 2011-09-24 | $27.00M derived: 8-K 12 month − 10-Q 9 month · filed 2013-04-24 | $53.00M derived: sum of 2 quarters · filed 2013-04-24 | $78.00M derived: sum of 3 quarters · filed 2013-04-24 | $102.00M 8-K · filed 2013-04-24 |
| 2011-06-25 | $26.00M 10-Q · filed 2012-07-25 | $51.00M derived: sum of 2 quarters · filed 2012-07-25 | $75.00M 10-Q · filed 2012-07-25 | |
| 2011-03-26 | $25.00M 10-Q · filed 2012-04-25 | $49.00M 10-Q · filed 2012-04-25 | ||
| 2010-09-25 | $75.00M 8-K · filed 2013-04-24 |
Filed breakdowns
Every figure the company filed for this line item by segment, product, region, program or other breakdown, as tagged in its 10-Q and 10-K XBRL; one table per breakdown, latest filing for each period.
By Segment
| Period end | Retail |
|---|---|
| 2011-09-24 12 month | $102.00M 10-K · filed 2011-10-26 |
| 2011-06-25 9 month | $75.00M 10-Q · filed 2011-07-20 |
| 2011-06-25 3 month | $26.00M 10-Q · filed 2011-07-20 |
| 2011-03-26 6 month | $49.00M 10-Q · filed 2011-04-21 |
| 2011-03-26 3 month | $25.00M 10-Q · filed 2011-04-21 |
| 2010-12-25 3 month | $24.00M 10-Q · filed 2012-01-25 |
| 2010-09-25 12 month | $75.00M 10-K · filed 2011-10-26 |
| 2010-06-26 9 month | $54.00M 10-Q · filed 2011-07-20 |
| 2010-06-26 3 month | $18.00M 10-Q · filed 2011-07-20 |
| 2010-03-27 6 month | $36.00M 10-Q · filed 2011-04-21 |
| 2010-03-27 3 month | $19.00M 10-Q · filed 2011-04-21 |
| 2009-12-26 3 month | $17.00M 10-Q · filed 2011-01-19 |
| 2009-09-26 12 month | $65.00M 10-K · filed 2011-10-26 |
| 2008-09-27 12 month | $53.00M 10-K · filed 2010-10-27 |
By Segment Reporting Information By Segment
| Period end | Retail |
|---|---|
| 2010-06-26 9 month | $54.00M 10-Q · filed 2010-07-21 |
| 2010-06-26 3 month | $18.00M 10-Q · filed 2010-07-21 |
| 2009-06-27 9 month | $49.00M 10-Q · filed 2010-07-21 |
| 2009-06-27 3 month | $17.00M 10-Q · filed 2010-07-21 |