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Apple Inc. (AAPL) Executive Pay versus Performance: Pay versus Performance

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Apple Inc. Pay versus Performance

The Pay versus Performance table from each proxy statement (Item 402(v)), as tagged in its XBRL, newest proxy first. Each proxy's own figures are kept, so a year restated in a later proxy appears once per proxy. PEO is the principal executive officer; NEO means the other named executive officers (average). Total shareholder return is the value of a $100 investment.

  • 2025-09-27: PEO Mr. Cook; PEO total compensation $74.29M; PEO compensation actually paid $108.42M; Other NEO average total compensation $23.81M.
  • 2024-09-28: PEO Mr. Cook; PEO total compensation $74.61M; PEO compensation actually paid $168.98M; Other NEO average total compensation $27.18M.
  • 2023-09-30: PEO Mr. Cook; PEO total compensation $63.21M; PEO compensation actually paid $106.64M; Other NEO average total compensation $26.94M.
  • 2022-09-24: PEO Mr. Cook; PEO total compensation $99.42M; PEO compensation actually paid $128.83M; Other NEO average total compensation $27.15M.
Fiscal year endPEOPEO total compensationPEO compensation actually paidOther NEO average total compensationOther NEO average compensation actually paidTotal shareholder returnPeer group total shareholder returnNet incomeCompany-selected measureProxy filed
2025-09-27Mr. Cook$74.29M$108.42M$23.81M$34.13M$233.88$279.51$112.01BNet Sales
$416.16B
2026-01-08
2024-09-28Mr. Cook$74.61M$168.98M$27.18M$58.63M$207.59$206.32$93.74B$391.04B2026-01-08
2023-09-30Mr. Cook$63.21M$106.64M$26.94M$41.98M$155.24$132.03$96.95B$383.29B2026-01-08
2022-09-24Mr. Cook$99.42M$128.83M$27.15M$41.56M$135.59$92.83$99.80B$394.33B2026-01-08
2021-09-25Mr. Cook$98.73M$311.85M$26.99M$75.31M$131.69$136.94$94.68B$365.82B2026-01-08
2024-09-28Mr. Cook$74.61M$168.98M$27.18M$58.63M$207.59$198.69$93.74BNet Sales
$391.04B
2025-01-10
2023-09-30Mr. Cook$63.21M$106.64M$26.94M$41.98M$155.24$131.99$96.95B$383.29B2025-01-10
2022-09-24Mr. Cook$99.42M$128.83M$27.15M$41.56M$135.59$97.30$99.80B$394.33B2025-01-10
2021-09-25Mr. Cook$98.73M$311.85M$26.99M$75.31M$131.69$139.22$94.68B$365.82B2025-01-10
2023-09-30Mr. Cook$63.21M$106.64M$26.94M$41.98M$155.24$116.88$97.00BNet Sales
$383.29B
2024-01-11
2022-09-24Mr. Cook$99.42M$128.83M$27.15M$41.56M$135.59$92.09$99.80B$394.33B2024-01-11
2021-09-25Mr. Cook$98.73M$311.85M$26.99M$75.31M$131.69$136.57$94.68B$365.82B2024-01-11