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TIMBERLAND CO Forms 3, 4 and 5: Stock Options

TIMBERLAND CO Forms 3, 4 and 5: Stock Options

Statements of beneficial ownership filed with the SEC by officers, directors and 10% owners: 125 rows in 2011. Transaction codes are the SEC's. Shares and prices are split-adjusted; the as-filed figure is underneath.

  • 2011-09-13: Reporting owner SWARTZ JEFFREY B; Form 4; Security Non-qualified Stock Option (Right to Buy); Transaction D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e).
  • 2011-09-13: Reporting owner SWARTZ JEFFREY B; Form 4; Security Non-qualified Stock Option (Right to Buy); Transaction D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e).
  • 2011-09-13: Reporting owner SWARTZ JEFFREY B; Form 4; Security Non-qualified Stock Option (Right to Buy); Transaction D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e).
  • 2011-09-13: Reporting owner SWARTZ JEFFREY B; Form 4; Security Non-qualified Stock Option (Right to Buy); Transaction D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e).
Transaction dateReporting ownerFormSecurityTransactionSharesPricePrice that dayFiling
2011-09-13SWARTZ JEFFREY B
Director, Officer (President and CEO), 10% Owner
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct · (m)
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−284,560
0 owned after
$43.002011-09-22
2011-09-13SWARTZ JEFFREY B
Director, Officer (President and CEO), 10% Owner
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct · (m)
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−5,450
0 owned after
$43.002011-09-22
2011-09-13SWARTZ JEFFREY B
Director, Officer (President and CEO), 10% Owner
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct · (m)
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−113,489
0 owned after
$43.002011-09-22
2011-09-13SWARTZ JEFFREY B
Director, Officer (President and CEO), 10% Owner
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct · (m)
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−90,000
0 owned after
$43.002011-09-22
2011-09-13SWARTZ JEFFREY B
Director, Officer (President and CEO), 10% Owner
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct · (m)
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−150,000
0 owned after
$43.002011-09-22
2011-09-13Ussery Terdema L II
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−19,086
0 owned after
$43.002011-09-22
2011-09-13Ussery Terdema L II
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−10,549
0 owned after
$43.002011-09-22
2011-09-13Ussery Terdema L II
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−10,796
0 owned after
$43.002011-09-22
2011-09-13Ussery Terdema L II
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−17,048
0 owned after
$43.002011-09-22
2011-09-13Teffner Carrie W.
Officer (Chief Financial Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−27,500
0 owned after
$43.002011-09-22
2011-09-13Teffner Carrie W.
Officer (Chief Financial Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−23,471
0 owned after
$43.002011-09-22
2011-09-13O'Rourke Richard Charles
Officer (Senior Vice President Interntl)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−23,471
0 owned after
$43.002011-09-22
2011-09-13O'Rourke Richard Charles
Officer (Senior Vice President Interntl)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−11,000
0 owned after
$43.002011-09-22
2011-09-13O'Rourke Richard Charles
Officer (Senior Vice President Interntl)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−15,000
0 owned after
$43.002011-09-22
2011-09-13O'Rourke Richard Charles
Officer (Senior Vice President Interntl)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−15,000
0 owned after
$43.002011-09-22
2011-09-13O'Rourke Richard Charles
Officer (Senior Vice President Interntl)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−14,550
0 owned after
$43.002011-09-22
2011-09-13O'Rourke Richard Charles
Officer (Senior Vice President Interntl)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−5,000
0 owned after
$43.002011-09-22
2011-09-13O'Rourke Richard Charles
Officer (Senior Vice President Interntl)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−28,645
0 owned after
$43.002011-09-22
2011-09-13O'Rourke Richard Charles
Officer (Senior Vice President Interntl)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−15,950
0 owned after
$43.002011-09-22
2011-09-13Fitzgerald John J. Jr.
Officer (VP - Corp Controller - CAO)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−9,548
0 owned after
$43.002011-09-22
2011-09-13Fitzgerald John J. Jr.
Officer (VP - Corp Controller - CAO)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−5,000
0 owned after
$43.002011-09-22
2011-09-13Fitzgerald John J. Jr.
Officer (VP - Corp Controller - CAO)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−6,000
0 owned after
$43.002011-09-22
2011-09-13Fitzgerald John J. Jr.
Officer (VP - Corp Controller - CAO)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−1,870
0 owned after
$43.002011-09-22
2011-09-13Fitzgerald John J. Jr.
Officer (VP - Corp Controller - CAO)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−10,000
0 owned after
$43.002011-09-22
2011-09-13Fitzgerald John J. Jr.
Officer (VP - Corp Controller - CAO)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−12,000
0 owned after
$43.002011-09-22
2011-09-13Fitzgerald John J. Jr.
Officer (VP - Corp Controller - CAO)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−7,000
0 owned after
$43.002011-09-22
2011-09-13Fitzgerald John J. Jr.
Officer (VP - Corp Controller - CAO)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−10,800
0 owned after
$43.002011-09-22
2011-09-13Fitzgerald John J. Jr.
Officer (VP - Corp Controller - CAO)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−7,868
0 owned after
$43.002011-09-22
2011-09-13WINEBERG DANETTE
Officer (VP, General Counsel and Sec)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−9,548
0 owned after
$43.002011-09-22
2011-09-13WINEBERG DANETTE
Officer (VP, General Counsel and Sec)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−6,500
0 owned after
$43.002011-09-22
2011-09-13WINEBERG DANETTE
Officer (VP, General Counsel and Sec)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−24,000
0 owned after
$43.002011-09-22
2011-09-13WINEBERG DANETTE
Officer (VP, General Counsel and Sec)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−7,868
0 owned after
$43.002011-09-22
2011-09-13WINEBERG DANETTE
Officer (VP, General Counsel and Sec)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−15,000
0 owned after
$43.002011-09-22
2011-09-13WINEBERG DANETTE
Officer (VP, General Counsel and Sec)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−13,000
0 owned after
$43.002011-09-22
2011-09-13WINEBERG DANETTE
Officer (VP, General Counsel and Sec)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−14,000
0 owned after
$43.002011-09-22
2011-09-13WINEBERG DANETTE
Officer (VP, General Counsel and Sec)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−15,000
0 owned after
$43.002011-09-22
2011-09-13WINEBERG DANETTE
Officer (VP, General Counsel and Sec)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−10,000
0 owned after
$43.002011-09-22
2011-09-13WINEBERG DANETTE
Officer (VP, General Counsel and Sec)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−11,000
0 owned after
$43.002011-09-22
2011-09-13WELSH CARDEN N
Officer (SVP Chief Admin Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−85,369
0 owned after
$43.002011-09-22
2011-09-13WELSH CARDEN N
Officer (SVP Chief Admin Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−50,000
0 owned after
$43.002011-09-22
2011-09-13WELSH CARDEN N
Officer (SVP Chief Admin Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−46,942
0 owned after
$43.002011-09-22
2011-09-13HARRISON MICHAEL J
Officer (Chief Brand Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−76,010
0 owned after
$43.002011-09-22
2011-09-13HARRISON MICHAEL J
Officer (Chief Brand Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−10,103
0 owned after
$43.002011-09-22
2011-09-13HARRISON MICHAEL J
Officer (Chief Brand Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−46,942
0 owned after
$43.002011-09-22
2011-09-13SHORE BILL
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−19,868
0 owned after
$43.002011-09-15
2011-09-13SHORE BILL
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−2,500
0 owned after
$43.002011-09-15
2011-09-13SHORE BILL
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−3,750
0 owned after
$43.002011-09-15
2011-09-13SHORE BILL
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−11,046
0 owned after
$43.002011-09-15
2011-09-13SHORE BILL
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−9,734
0 owned after
$43.002011-09-15
2011-09-13SHORE BILL
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−5,000
0 owned after
$43.002011-09-15
2011-09-13SHORE BILL
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−8,406
0 owned after
$43.002011-09-15
2011-09-13Moore Peter R
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−17,048
0 owned after
$43.002011-09-15
2011-09-13Moore Peter R
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−10,796
0 owned after
$43.002011-09-15
2011-09-13Moore Peter R
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−10,549
0 owned after
$43.002011-09-15
2011-09-13Moore Peter R
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−19,086
0 owned after
$43.002011-09-15
2011-09-13MONEYPENNY EDWARD W
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−17,048
0 owned after
$43.002011-09-15
2011-09-13MONEYPENNY EDWARD W
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−10,796
0 owned after
$43.002011-09-15
2011-09-13MONEYPENNY EDWARD W
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−10,549
0 owned after
$43.002011-09-15
2011-09-13MONEYPENNY EDWARD W
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−19,086
0 owned after
$43.002011-09-15
2011-09-13Lombard Kenneth T
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−10,796
0 owned after
$43.002011-09-15
2011-09-13Lombard Kenneth T
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−10,549
0 owned after
$43.002011-09-15
2011-09-13Lombard Kenneth T
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−19,086
0 owned after
$43.002011-09-15
2011-09-13KENT VIRGINIA H
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−16,745
0 owned after
$43.002011-09-15
2011-09-13KENT VIRGINIA H
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−10,796
0 owned after
$43.002011-09-15
2011-09-13KENT VIRGINIA H
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−10,676
0 owned after
$43.002011-09-15
2011-09-13KENT VIRGINIA H
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−5,000
0 owned after
$43.002011-09-15
2011-09-13KENT VIRGINIA H
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−8,958
0 owned after
$43.002011-09-15
2011-09-13DIERY IAN W
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−16,876
0 owned after
$43.002011-09-15
2011-09-13DIERY IAN W
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−10,849
0 owned after
$43.002011-09-15
2011-09-13DIERY IAN W
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−10,512
0 owned after
$43.002011-09-15
2011-09-13DIERY IAN W
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−5,000
0 owned after
$43.002011-09-15
2011-09-13DIERY IAN W
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)−8,996
0 owned after
$43.002011-09-15
2011-07-27DIERY IAN W
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−5,000
0 owned after
$21.06
exercise price
2011-07-29
2011-07-27DIERY IAN W
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−5,000
0 owned after
$25.31
exercise price
2011-07-29
2011-06-17FITZSIMMONS JOHN A
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−8,996
0 owned after
$35.82
exercise price
2011-06-20
2011-06-14KENT VIRGINIA H
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−5,000
0 owned after
$24.02
exercise price
2011-06-16
2011-06-14KENT VIRGINIA H
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−5,000
0 owned after
$20.26
exercise price
2011-06-16
2011-05-19KENT VIRGINIA H
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−5,000
0 owned after
$24.23
exercise price
2011-05-20
2011-05-13DIERY IAN W
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−5,000
0 owned after
$24.38
exercise price
2011-05-17
2011-05-09FITZSIMMONS JOHN A
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−5,000
0 owned after
$24.38
exercise price
2011-05-10
2011-05-09FITZSIMMONS JOHN A
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−5,000
0 owned after
$21.06
exercise price
2011-05-10
2011-05-09FITZSIMMONS JOHN A
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−5,000
0 owned after
$25.31
exercise price
2011-05-10
2011-05-09FITZSIMMONS JOHN A
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−5,000
0 owned after
$29.32
exercise price
2011-05-10
2011-05-09FITZSIMMONS JOHN A
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−10,512
0 owned after
$27.96
exercise price
2011-05-10
2011-05-09FITZSIMMONS JOHN A
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−10,849
0 owned after
$26.36
exercise price
2011-05-10
2011-05-09FITZSIMMONS JOHN A
Director
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−16,876
0 owned after
$17.83
exercise price
2011-05-10
2011-04-20HARRISON MICHAEL J
Officer (Chief Brand Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−1,871
76,010 owned after
$9.34
exercise price
2011-04-22
2011-04-20HARRISON MICHAEL J
Officer (Chief Brand Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−4,042
10,103 owned after
$14.70
exercise price
2011-04-22
2011-04-01HARRISON MICHAEL J
Officer (Chief Brand Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−4,041
14,145 owned after
$14.70
exercise price
2011-04-04
2011-04-01HARRISON MICHAEL J
Officer (Chief Brand Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−1,872
77,881 owned after
$9.34
exercise price
2011-04-04
2011-03-30HARRISON MICHAEL J
Officer (Chief Brand Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−26,000
0 owned after
$31.29
exercise price
2011-03-31
2011-03-30HARRISON MICHAEL J
Officer (Chief Brand Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−24,000
0 owned after
$25.50
exercise price
2011-03-31
2011-03-30HARRISON MICHAEL J
Officer (Chief Brand Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−4,041
18,186 owned after
$14.70
exercise price
2011-03-31
2011-03-30HARRISON MICHAEL J
Officer (Chief Brand Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−1,872
79,753 owned after
$9.34
exercise price
2011-03-31
2011-03-17HARRISON MICHAEL J
Officer (Chief Brand Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−16,200
24,000 owned after
$25.50
exercise price
2011-03-18
2011-03-16HARRISON MICHAEL J
Officer (Chief Brand Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−7,500
40,200 owned after
$25.50
exercise price
2011-03-17
2011-03-14HARRISON MICHAEL J
Officer (Chief Brand Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−4,041
22,227 owned after
$14.70
exercise price
2011-03-16
2011-03-14HARRISON MICHAEL J
Officer (Chief Brand Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−1,872
81,625 owned after
$9.34
exercise price
2011-03-16
2011-03-14HARRISON MICHAEL J
Officer (Chief Brand Officer)
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3−300
47,700 owned after
$25.50
exercise price
2011-03-16
2011-03-03SWARTZ JEFFREY B
Director, Officer (President and CEO), 10% Owner
4Non-qualified Stock Option (Right to Buy)
Derivative · Direct
A Grant, award or other acquisition pursuant to Rule 16b-3(d)+113,489
113,489 owned after
$19.452011-03-07