BUILD-A-BEAR WORKSHOP INC Advertising Expense
BUILD-A-BEAR WORKSHOP INC (BBW) reported Advertising Expense of $21.00 million for the 12-month period ending 2026-01-31, per its 10-K filed 2026-04-16.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-04-16
- BUILD-A-BEAR WORKSHOP INC advertising expense for fiscal 2026 was $21.00M, a 0.00% change from fiscal 2025.
- BUILD-A-BEAR WORKSHOP INC advertising expense for fiscal 2025 was $21.00M, a 13.58% decline from fiscal 2024.
- BUILD-A-BEAR WORKSHOP INC advertising expense for fiscal 2024 was $24.30M, a 23.98% increase from fiscal 2023.
- BUILD-A-BEAR WORKSHOP INC advertising expense for fiscal 2023 was $19.60M, a 19.51% increase from fiscal 2022.
| Period end | Advertising Expense 12 month |
|---|---|
| 2026-01-31 | $21.00M 10-K · filed 2026-04-16 |
| 2025-02-01 | $21.00M 10-K · filed 2026-04-16 |
| 2024-02-03 | $24.30M 10-K · filed 2026-04-16 |
| 2023-01-28 | $19.60M 10-K · filed 2025-04-17 |
| 2022-01-29 | $16.40M 10-K · filed 2023-04-13 |
| 2021-01-30 | $8.10M 10-K · filed 2022-04-14 |
| 2020-02-01 | $12.20M 10-K · filed 2021-04-15 |
| 2019-02-02 | $16.50M 10-K · filed 2020-04-16 |
| 2017-12-30 | $19.00M 10-K · filed 2019-04-18 |
| 2016-12-31 | $20.70M 10-K · filed 2018-03-15 |
| 2016-01-02 | $25.30M 10-K · filed 2018-03-15 |
| 2015-01-03 | $25.80M 10-K · filed 2017-03-16 |
| 2013-12-28 | $23.70M 10-K · filed 2016-03-17 |
| 2012-12-29 | $23.00M 10-K · filed 2015-03-19 |
| 2011-12-31 | $19.30M 10-K · filed 2014-03-13 |
| 2011-01-01 | $18.50M 10-K · filed 2013-03-14 |