AAPL Expense Breakdown
Apple Inc. (AAPL). Quarter ended 2026-06-27 · each region line is listed as filed.
- 2026-06-27: Americas $21.51B; Europe $14.73B; Greater China $10.77B; Rest of Asia Pacific $4.33B.
- 2025-06-28: Americas $22.17B; Europe $12.38B; Greater China $8.97B; Rest of Asia Pacific $4.10B.
Expenses by region
Cost of sales: each quarter (3 month)
| Quarter end | Americas | Europe | Greater China | Rest of Asia Pacific | Japan |
|---|---|---|---|---|---|
| 2026-06-27 | $21.51B | $14.73B | $10.77B | $4.33B | $3.31B |
| 2025-06-28 | $22.17B | $12.38B | $8.97B | $4.10B | $2.69B |
Selling and Marketing Expense: each quarter (3 month)
| Quarter end | Americas | Europe | Greater China | Rest of Asia Pacific | Japan |
|---|---|---|---|---|---|
| 2026-06-27 | $2.57B | $1.22B | $639.00M | $362.00M | $240.00M |
| 2025-06-28 | $2.51B | $1.13B | $577.00M | $330.00M | $215.00M |
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