AAPL Expense Breakdown
AAPL Expense Breakdown summary
Apple Inc. (AAPL). Quarter ended 2026-06-27 · each region line is listed as filed.
- 2025-09-27: Americas $95.70B; Europe $58.62B; Greater China $35.14B; Rest of Asia Pacific $17.72B.
- 2024-09-28: Americas $89.59B; Europe $55.20B; Greater China $37.52B; Rest of Asia Pacific $16.30B.
- 2023-09-30: Americas $92.39B; Europe $54.10B; Greater China $39.79B; Rest of Asia Pacific $16.31B.
Expenses by region
Cost of sales: each year (12 month)
| Fiscal year end | Americas | Europe | Greater China | Rest of Asia Pacific | Japan |
|---|---|---|---|---|---|
| 2025-09-27 | $95.70B | $58.62B | $35.14B | $17.72B | $13.78B |
| 2024-09-28 | $89.59B | $55.20B | $37.52B | $16.30B | $11.74B |
| 2023-09-30 | $92.39B | $54.10B | $39.79B | $16.31B | $11.54B |
Cost of sales: each quarter (3 month)
| Quarter end | Americas | Europe | Greater China | Rest of Asia Pacific | Japan |
|---|---|---|---|---|---|
| 2026-06-27 | $21.51B | $14.73B | $10.77B | $4.33B | $3.31B |
| 2026-03-28 | $23.11B | $13.76B | $10.63B | $4.63B | $4.27B |
| 2025-12-27 | $31.85B | $19.06B | $13.03B | $6.07B | $4.51B |
| 2025-09-27 | $23.94B derived | $15.17B derived | $7.62B derived | $4.32B derived | $3.08B derived |
| 2025-06-28 | $22.17B | $12.38B | $8.97B | $4.10B | $2.69B |
| 2025-03-29 | $21.09B | $13.03B | $8.79B | $3.97B | $3.61B |
| 2024-12-28 | $28.50B | $18.04B | $9.76B | $5.33B | $4.39B |
Selling and Marketing Expense: each year (12 month)
| Fiscal year end | Americas | Europe | Greater China | Rest of Asia Pacific | Japan |
|---|---|---|---|---|---|
| 2025-09-27 | $10.17B | $4.68B | $2.32B | $1.39B | $969.00M |
| 2024-09-28 | $9.80B | $4.34B | $2.35B | $1.29B | $854.00M |
| 2023-09-30 | $9.66B | $4.09B | $2.44B | $1.24B | $827.00M |
Selling and Marketing Expense: each quarter (3 month)
| Quarter end | Americas | Europe | Greater China | Rest of Asia Pacific | Japan |
|---|---|---|---|---|---|
| 2026-06-27 | $2.57B | $1.22B | $639.00M | $362.00M | $240.00M |
| 2026-03-28 | $2.61B | $1.25B | $675.00M | $378.00M | $295.00M |
| 2025-12-27 | $2.73B | $1.29B | $704.00M | $382.00M | $289.00M |
| 2025-09-27 | $2.57B derived | $1.22B derived | $566.00M derived | $349.00M derived | $220.00M derived |
| 2025-06-28 | $2.51B | $1.13B | $577.00M | $330.00M | $215.00M |
| 2025-03-29 | $2.45B | $1.11B | $582.00M | $335.00M | $254.00M |
| 2024-12-28 | $2.64B | $1.21B | $594.00M | $372.00M | $280.00M |
Marketing Expense: each year (12 month)
| Fiscal year end | Retail |
|---|---|
| 2011-09-24 | $102.00M |
| 2010-09-25 | $75.00M |
| 2009-09-26 | $65.00M |
| 2008-09-27 | $53.00M |
Marketing Expense: each quarter (3 month)
| Quarter end | Retail |
|---|---|
| 2011-09-24 | $27.00M derived |
| 2011-06-25 | $26.00M |
| 2011-03-26 | $25.00M |
| 2010-12-25 | $24.00M |
| 2010-09-25 | $21.00M derived |
| 2010-06-26 | $18.00M |
| 2010-03-27 | $19.00M |
| 2009-12-26 | $17.00M |
| 2009-06-27 | $17.00M |