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Apple Inc. (AAPL) Analyst Ratings, Hold

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Apple Inc. Analyst Ratings: Hold

8 of the 24 dated ratings on Apple Inc. (AAPL) are Hold ratings (Neutral / Equal Weight), from UBS Investment Bank and Barclays. The newest: UBS Investment Bank rated it Neutral with a $287.00 price target on 2026-04-27.

  • 2026-04-27: Stock AAPL; Analyst Not named; Firm UBS Investment Bank; Price When Rated $267.61.
  • 2025-10-30: Stock AAPL; Analyst Not named; Firm UBS Investment Bank; Price When Rated $271.32.
  • 2025-07-31: Stock AAPL; Analyst Not named; Firm UBS Investment Bank; Price When Rated $207.85.
  • 2025-04-22: Stock AAPL; Analyst Not named; Firm UBS Investment Bank; Price When Rated $199.74.

Rating history

Ratings and price targets as each research firm publishes them in its public rating disclosure, newest first. The analyst is the one the firm names on its current coverage; a firm that names none shows Not named. Not a consensus: firms that do not publish their ratings openly are not listed. Price When Rated is the close on the rating date (or the last close before it). Performance is the share price change from that close to the latest retained close, $335.88 on 2026-09-24; price only, dividends not included.

DateStockAnalystFirmPrice When RatedPrice TargetUpside / DownsideRatingPerformance
2026-04-27AAPL
Apple Inc.
Not namedUBS Investment Bank$267.61$287.00+7.25%Neutral+25.98%
2025-10-30AAPL
Apple Inc.
Not namedUBS Investment Bank$271.32$280.00+3.20%Neutral+24.26%
2025-07-31AAPL
Apple Inc.
Not namedUBS Investment Bank$207.85$220.00+5.85%Neutral+62.20%
2025-04-22AAPL
Apple Inc.
Not namedUBS Investment Bank$199.74$210.00+5.14%Neutral+68.79%
2024-09-03AAPL
Apple Inc.
Not namedUBS Investment Bank$222.77$236.00+5.94%Neutral+51.34%
2023-11-02AAPL
Apple Inc.
Tim LongBarclays$177.57$161.00-9.33%Equal Weight+89.86%
2023-10-30AAPL
Apple Inc.
Tim LongBarclays$170.29$166.00-2.52%Equal Weight+97.98%
2023-06-15AAPL
Apple Inc.
Not namedUBS Investment Bank$186.01$190.00+2.15%Neutral+81.25%