68/120
All 120 Win/Lose results shown below
Every strict quarterly win earns 1 point. A loss, tie, or unavailable scoring value earns 0. Gray context columns never affect the score. CEO quarterly pay is the explicitly marked annual ÷ 4 estimate.
Trailing 1 year (4 quarters): 8 wins, 4 lossesLast fetched: 31 Jul 2026
Complete point ledger
Each cell identifies the missing side explicitly. Unavailable evidence scores 0 only in Win/Lose columns; gray columns award no points.
| Quarter | Total return | Revenue growth | EPS growth | Net marginNon-scoring | Trailing P/ENon-scoring | Price/bookNon-scoring | CEO quarterly payNon-scoring | Implied DilutionNon-scoring | Implied BuybackNon-scoring |
|---|---|---|---|---|---|---|---|---|---|
| 2026-Q20/3 |
LoseAAPL / S&P 14.12% / 15.20% |
LoseAAPL / S&P 14.24% / 15.00% |
LoseAAPL / S&P 32.17% / 50.40% |
Non-scoringAAPL / S&P 27.62% / 15.70% | Non-scoringAAPL / S&P 33.22 / 28.47 | Non-scoringAAPL / S&P 39.53 / S&P unavailable | Non-scoringAAPL / S&P AAPL unavailable / S&P unavailable | Non-scoringAAPL / S&P $6.16b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.36b |
| 2026-Q12/3 |
LoseAAPL / S&P -6.56% / -4.33% |
WinAAPL / S&P 12.76% / 11.30% |
WinAAPL / S&P 28.66% / 27.70% |
Non-scoringAAPL / S&P 27.15% / 14.80% | Non-scoringAAPL / S&P 30.73 / 25.43 | Non-scoringAAPL / S&P 34.99 / S&P unavailable | Non-scoringAAPL / S&P AAPL unavailable / S&P unavailable | Non-scoringAAPL / S&P $1.77b / $0.27b | Non-scoringAAPL / S&P $0.00b / $0.00b |
| 2025-Q43/3 |
WinAAPL / S&P 6.87% / 2.65% |
WinAAPL / S&P 10.07% / 9.00% |
WinAAPL / S&P 25.40% / 13.40% |
Non-scoringAAPL / S&P 27.04% / 13.20% | Non-scoringAAPL / S&P 34.41 / 28.48 | Non-scoringAAPL / S&P 45.55 / 5.39 | Non-scoringAAPL / S&P $18.57m / $4.42m | Non-scoringAAPL / S&P $6.10b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.20b |
| 2025-Q33/3 |
WinAAPL / S&P 24.25% / 8.12% |
WinAAPL / S&P 6.43% / 4.61% |
WinAAPL / S&P 22.70% / 13.45% |
Non-scoringAAPL / S&P 26.92% / 11.78% | Non-scoringAAPL / S&P 34.13 / 28.13 | Non-scoringAAPL / S&P 51.25 / 5.27 | Non-scoringAAPL / S&P $18.57m / $4.42m | Non-scoringAAPL / S&P $1.66b / $0.11b | Non-scoringAAPL / S&P $0.00b / $0.00b |
| 2025-Q21/3 |
LoseAAPL / S&P -7.51% / 10.94% |
WinAAPL / S&P 5.97% / 4.83% |
LoseAAPL / S&P 0.15% / 10.63% |
Non-scoringAAPL / S&P 24.30% / 11.45% | Non-scoringAAPL / S&P 31.13 / 27.10 | Non-scoringAAPL / S&P 46.55 / 5.01 | Non-scoringAAPL / S&P $18.57m / $4.42m | Non-scoringAAPL / S&P $4.39b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.23b |
| 2025-Q10/3 |
LoseAAPL / S&P -11.20% / -4.27% |
LoseAAPL / S&P 4.91% / 4.98% |
LoseAAPL / S&P -0.31% / 10.57% |
Non-scoringAAPL / S&P 24.30% / 11.39% | Non-scoringAAPL / S&P 34.60 / 26.23 | Non-scoringAAPL / S&P 49.96 / 4.69 | Non-scoringAAPL / S&P $18.57m / $4.42m | Non-scoringAAPL / S&P $1.46b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.10b |
| 2024-Q41/3 |
WinAAPL / S&P 7.59% / 2.41% |
LoseAAPL / S&P 2.61% / 5.25% |
LoseAAPL / S&P -2.02% / 6.15% |
Non-scoringAAPL / S&P 24.30% / 11.29% | Non-scoringAAPL / S&P 39.75 / 28.60 | Non-scoringAAPL / S&P 56.70 / 4.99 | Non-scoringAAPL / S&P $18.65m / $4.28m | Non-scoringAAPL / S&P $6.00b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.08b |
| 2024-Q31/3 |
WinAAPL / S&P 10.75% / 5.89% |
LoseAAPL / S&P 2.02% / 5.89% |
LoseAAPL / S&P -0.82% / 6.11% |
Non-scoringAAPL / S&P 23.97% / 10.87% | Non-scoringAAPL / S&P 38.32 / 28.09 | Non-scoringAAPL / S&P 62.20 / 4.94 | Non-scoringAAPL / S&P $18.65m / $4.28m | Non-scoringAAPL / S&P $1.52b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.21b |
| 2024-Q22/3 |
WinAAPL / S&P 22.99% / 4.28% |
LoseAAPL / S&P 0.43% / 5.38% |
WinAAPL / S&P 10.59% / 5.12% |
Non-scoringAAPL / S&P 26.44% / 10.85% | Non-scoringAAPL / S&P 32.01 / 27.64 | Non-scoringAAPL / S&P 48.41 / 4.79 | Non-scoringAAPL / S&P $18.65m / $4.28m | Non-scoringAAPL / S&P $4.96b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.36b |
| 2024-Q11/3 |
LoseAAPL / S&P -10.82% / 10.56% |
LoseAAPL / S&P -0.90% / 5.71% |
WinAAPL / S&P 9.34% / 5.59% |
Non-scoringAAPL / S&P 26.31% / 10.81% | Non-scoringAAPL / S&P 26.63 / 27.02 | Non-scoringAAPL / S&P 35.69 / 4.71 | Non-scoringAAPL / S&P $18.65m / $4.28m | Non-scoringAAPL / S&P $1.28b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.12b |
| 2023-Q42/3 |
WinAAPL / S&P 12.60% / 11.69% |
LoseAAPL / S&P -0.47% / 6.81% |
WinAAPL / S&P 9.17% / 7.78% |
Non-scoringAAPL / S&P 26.16% / 11.19% | Non-scoringAAPL / S&P 29.94 / 24.35 | Non-scoringAAPL / S&P 40.41 / 4.31 | Non-scoringAAPL / S&P $15.80m / $4.08m | Non-scoringAAPL / S&P $5.42b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.01b |
| 2023-Q31/3 |
LoseAAPL / S&P -11.61% / -3.27% |
LoseAAPL / S&P -2.80% / 7.52% |
WinAAPL / S&P 0.33% / -5.03% |
Non-scoringAAPL / S&P 25.31% / 10.84% | Non-scoringAAPL / S&P 27.93 / 23.93 | Non-scoringAAPL / S&P 43.07 / 3.98 | Non-scoringAAPL / S&P $15.80m / $4.08m | Non-scoringAAPL / S&P $6.10b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.24b |
| 2023-Q22/3 |
WinAAPL / S&P 17.79% / 8.74% |
LoseAAPL / S&P -0.93% / 9.50% |
WinAAPL / S&P -1.65% / -8.57% |
Non-scoringAAPL / S&P 24.68% / 10.88% | Non-scoringAAPL / S&P 32.60 / 24.01 | Non-scoringAAPL / S&P 50.62 / 4.19 | Non-scoringAAPL / S&P $15.80m / $4.08m | Non-scoringAAPL / S&P $1.94b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.17b |
| 2023-Q12/3 |
WinAAPL / S&P 27.11% / 7.50% |
LoseAAPL / S&P -0.24% / 10.77% |
WinAAPL / S&P -4.23% / -15.69% |
Non-scoringAAPL / S&P 24.49% / 10.82% | Non-scoringAAPL / S&P 28.00 / 22.66 | Non-scoringAAPL / S&P 41.97 / 3.93 | Non-scoringAAPL / S&P $15.80m / $4.08m | Non-scoringAAPL / S&P AAPL unavailable / $0.00b | Non-scoringAAPL / S&P AAPL unavailable / $0.13b |
| 2022-Q41/3 |
LoseAAPL / S&P -5.83% / 7.56% |
LoseAAPL / S&P 2.44% / 11.88% |
WinAAPL / S&P -2.32% / -17.99% |
Non-scoringAAPL / S&P 24.56% / 11.09% | Non-scoringAAPL / S&P 22.06 / 22.65 | Non-scoringAAPL / S&P 36.44 / 3.75 | Non-scoringAAPL / S&P $24.86m / $3.70m | Non-scoringAAPL / S&P $4.16b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.15b |
| 2022-Q32/3 |
WinAAPL / S&P 1.22% / -4.88% |
LoseAAPL / S&P 7.79% / 13.47% |
WinAAPL / S&P 8.91% / -1.41% |
Non-scoringAAPL / S&P 25.31% / 12.28% | Non-scoringAAPL / S&P 22.62 / 20.58 | Non-scoringAAPL / S&P 43.83 / 3.60 | Non-scoringAAPL / S&P $24.86m / $3.70m | Non-scoringAAPL / S&P $1.25b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.17b |
| 2022-Q21/3 |
LoseAAPL / S&P -21.58% / -16.10% |
LoseAAPL / S&P 11.63% / 13.71% |
WinAAPL / S&P 18.16% / 11.04% |
Non-scoringAAPL / S&P 25.71% / 13.03% | Non-scoringAAPL / S&P 22.60 / 20.28 | Non-scoringAAPL / S&P 38.08 / 3.78 | Non-scoringAAPL / S&P $24.86m / $3.70m | Non-scoringAAPL / S&P $4.08b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.17b |
| 2022-Q12/3 |
WinAAPL / S&P -1.54% / -4.60% |
WinAAPL / S&P 18.63% / 15.97% |
LoseAAPL / S&P 37.58% / 42.23% |
Non-scoringAAPL / S&P 26.41% / 14.22% | Non-scoringAAPL / S&P 28.39 / 22.19 | Non-scoringAAPL / S&P 42.28 / 4.51 | Non-scoringAAPL / S&P $24.86m / $3.70m | Non-scoringAAPL / S&P $1.52b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.20b |
| 2021-Q42/3 |
WinAAPL / S&P 25.67% / 11.03% |
WinAAPL / S&P 28.62% / 15.00% |
LoseAAPL / S&P 62.53% / 96.40% |
Non-scoringAAPL / S&P 26.58% / 15.13% | Non-scoringAAPL / S&P 29.45 / 23.63 | Non-scoringAAPL / S&P 40.50 / 4.73 | Non-scoringAAPL / S&P $24.68m / $3.63m | Non-scoringAAPL / S&P $6.76b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.13b |
| 2021-Q33/3 |
WinAAPL / S&P 3.47% / 0.58% |
WinAAPL / S&P 33.26% / 10.77% |
WinAAPL / S&P 71.04% / 69.42% |
Non-scoringAAPL / S&P 25.88% / 14.13% | Non-scoringAAPL / S&P 25.22 / 25.35 | Non-scoringAAPL / S&P 37.07 / 4.38 | Non-scoringAAPL / S&P $24.68m / $3.63m | Non-scoringAAPL / S&P $1.53b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.19b |
| 2021-Q23/3 |
WinAAPL / S&P 12.31% / 8.55% |
WinAAPL / S&P 26.77% / 6.58% |
WinAAPL / S&P 55.15% / 51.81% |
Non-scoringAAPL / S&P 25.00% / 13.34% | Non-scoringAAPL / S&P 26.75 / 26.70 | Non-scoringAAPL / S&P 35.56 / 4.43 | Non-scoringAAPL / S&P $24.68m / $3.63m | Non-scoringAAPL / S&P $5.29b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.11b |
| 2021-Q12/3 |
LoseAAPL / S&P -7.81% / 6.17% |
WinAAPL / S&P 21.43% / -1.06% |
WinAAPL / S&P 39.69% / 7.39% |
Non-scoringAAPL / S&P 23.45% / 11.60% | Non-scoringAAPL / S&P 27.33 / 30.50 | Non-scoringAAPL / S&P 29.64 / 4.23 | Non-scoringAAPL / S&P $24.68m / $3.63m | Non-scoringAAPL / S&P $1.23b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.10b |
| 2020-Q43/3 |
WinAAPL / S&P 14.77% / 12.15% |
WinAAPL / S&P 9.88% / -3.72% |
WinAAPL / S&P 17.03% / -33.42% |
Non-scoringAAPL / S&P 21.73% / 8.86% | Non-scoringAAPL / S&P 35.77 / 39.26 | Non-scoringAAPL / S&P 34.07 / 4.05 | Non-scoringAAPL / S&P $3.69m / $3.17m | Non-scoringAAPL / S&P $6.17b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.01b |
| 2020-Q33/3 |
WinAAPL / S&P 27.21% / 8.93% |
WinAAPL / S&P 5.51% / -2.04% |
WinAAPL / S&P 10.44% / -27.10% |
Non-scoringAAPL / S&P 20.91% / 9.24% | Non-scoringAAPL / S&P 35.31 / 34.27 | Non-scoringAAPL / S&P 7.58 / 3.65 | Non-scoringAAPL / S&P $3.69m / $3.17m | Non-scoringAAPL / S&P $10.85b / $0.02b | Non-scoringAAPL / S&P $0.00b / $0.00b |
| 2020-Q22/3 |
WinAAPL / S&P 43.85% / 20.54% |
WinAAPL / S&P 5.72% / -0.46% |
LoseAAPL / S&P -187.53% / -27.11% |
Non-scoringAAPL / S&P 21.33% / 9.37% | Non-scoringAAPL / S&P 27.64 / 31.29 | Non-scoringAAPL / S&P 5.47 / 3.44 | Non-scoringAAPL / S&P $3.69m / $3.17m | Non-scoringAAPL / S&P $1.04b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.03b |
| 2020-Q12/3 |
WinAAPL / S&P -13.20% / -19.60% |
WinAAPL / S&P 3.67% / 3.47% |
LoseAAPL / S&P -261.62% / -14.75% |
Non-scoringAAPL / S&P 21.35% / 10.68% | Non-scoringAAPL / S&P 19.87 / 22.80 | Non-scoringAAPL / S&P 3.55 / 2.92 | Non-scoringAAPL / S&P $3.69m / $3.17m | Non-scoringAAPL / S&P $0.23b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.05b |
| 2019-Q42/3 |
WinAAPL / S&P 31.50% / 9.07% |
LoseAAPL / S&P 2.32% / 5.36% |
WinAAPL / S&P 2164.29% / 2.99% |
Non-scoringAAPL / S&P 21.49% / 12.81% | Non-scoringAAPL / S&P 23.16 / 22.78 | Non-scoringAAPL / S&P 3.64 / 3.53 | Non-scoringAAPL / S&P $2.89m / $3.08m | Non-scoringAAPL / S&P $0.89b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.05b |
| 2019-Q31/3 |
WinAAPL / S&P 13.59% / 1.70% |
LoseAAPL / S&P -2.04% / 5.02% |
LoseAAPL / S&P -0.34% / 0.21% |
Non-scoringAAPL / S&P 21.24% / 12.41% | Non-scoringAAPL / S&P 18.85 / 22.44 | Non-scoringAAPL / S&P 2.80 / 3.30 | Non-scoringAAPL / S&P $2.89m / $3.08m | Non-scoringAAPL / S&P $0.25b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.09b |
| 2019-Q21/3 |
WinAAPL / S&P 4.60% / 4.30% |
LoseAAPL / S&P 1.47% / 6.64% |
LoseAAPL / S&P -134.15% / 8.65% |
Non-scoringAAPL / S&P 21.50% / 12.79% | Non-scoringAAPL / S&P -13.12 / 21.37 | Non-scoringAAPL / S&P 2.36 / 3.32 | Non-scoringAAPL / S&P $2.89m / $3.08m | Non-scoringAAPL / S&P $0.59b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.27b |
| 2019-Q11/3 |
WinAAPL / S&P 20.94% / 13.65% |
LoseAAPL / S&P 4.48% / 8.12% |
LoseAAPL / S&P -119.09% / 14.29% |
Non-scoringAAPL / S&P 22.12% / 12.97% | Non-scoringAAPL / S&P -23.98 / 20.86 | Non-scoringAAPL / S&P 2.12 / 3.26 | Non-scoringAAPL / S&P $2.89m / $3.08m | Non-scoringAAPL / S&P $0.20b / $0.00b | Non-scoringAAPL / S&P $0.00b / $34.35b |
| 2018-Q41/3 |
LoseAAPL / S&P -29.88% / -13.52% |
WinAAPL / S&P 9.38% / 9.05% |
LoseAAPL / S&P -98.56% / 18.23% |
Non-scoringAAPL / S&P 22.72% / 13.10% | Non-scoringAAPL / S&P 281.68 / 19.39 | Non-scoringAAPL / S&P 1.59 / 2.94 | Non-scoringAAPL / S&P $3.92m / $3.00m | Non-scoringAAPL / S&P $0.51b / $0.01b | Non-scoringAAPL / S&P $0.00b / $0.00b |
| 2018-Q32/3 |
WinAAPL / S&P 22.38% / 7.71% |
WinAAPL / S&P 15.86% / 10.21% |
LoseAAPL / S&P -67.64% / 19.06% |
Non-scoringAAPL / S&P 22.41% / 13.01% | Non-scoringAAPL / S&P 18.94 / 22.25 | Non-scoringAAPL / S&P 2.54 / 3.45 | Non-scoringAAPL / S&P $3.92m / $3.00m | Non-scoringAAPL / S&P $1.93b / $0.00b | Non-scoringAAPL / S&P $0.00b / $0.17b |
| 2018-Q23/3 |
WinAAPL / S&P 10.75% / 3.43% |
WinAAPL / S&P 14.21% / 9.03% |
WinAAPL / S&P 24.89% / 14.46% |
Non-scoringAAPL / S&P 21.98% / 12.56% | Non-scoringAAPL / S&P 4.19 / 22.49 | Non-scoringAAPL / S&P 1.98 / 3.25 | Non-scoringAAPL / S&P $3.92m / $3.00m | Non-scoringAAPL / S&P AAPL unavailable / $0.00b | Non-scoringAAPL / S&P AAPL unavailable / $0.19b |
| 2018-Q13/3 |
WinAAPL / S&P -0.45% / -0.76% |
WinAAPL / S&P 12.23% / 7.68% |
WinAAPL / S&P 20.72% / 12.46% |
Non-scoringAAPL / S&P 21.55% / 12.27% | Non-scoringAAPL / S&P 4.04 / 23.41 | Non-scoringAAPL / S&P 1.68 / 3.17 | Non-scoringAAPL / S&P $3.92m / $3.00m | Non-scoringAAPL / S&P AAPL unavailable / $0.00b | Non-scoringAAPL / S&P AAPL unavailable / $0.08b |
| 2017-Q43/3 |
WinAAPL / S&P 10.20% / 6.64% |
WinAAPL / S&P 9.65% / 7.03% |
WinAAPL / S&P 16.09% / 13.82% |
Non-scoringAAPL / S&P 21.12% / 12.09% | Non-scoringAAPL / S&P 4.34 / 24.25 | Non-scoringAAPL / S&P 1.55 / 3.23 | Non-scoringAAPL / S&P $3.21m / $2.92m | Non-scoringAAPL / S&P AAPL unavailable / $0.00b | Non-scoringAAPL / S&P AAPL unavailable / $0.05b |
| 2017-Q32/3 |
WinAAPL / S&P 7.43% / 4.48% |
WinAAPL / S&P 6.30% / 5.68% |
LoseAAPL / S&P 10.83% / 17.57% |
Non-scoringAAPL / S&P 21.09% / 12.04% | Non-scoringAAPL / S&P 4.18 / 23.28 | Non-scoringAAPL / S&P 1.48 / 3.08 | Non-scoringAAPL / S&P $3.21m / $2.92m | Non-scoringAAPL / S&P AAPL unavailable / $0.00b | Non-scoringAAPL / S&P AAPL unavailable / $0.11b |
| 2017-Q20/3 |
LoseAAPL / S&P 0.66% / 3.09% |
LoseAAPL / S&P 1.46% / 4.83% |
LoseAAPL / S&P 3.03% / 17.74% |
Non-scoringAAPL / S&P 20.87% / 11.96% | Non-scoringAAPL / S&P 4.07 / 23.40 | Non-scoringAAPL / S&P 1.42 / 3.03 | Non-scoringAAPL / S&P $3.21m / $2.92m | Non-scoringAAPL / S&P AAPL unavailable / $0.00b | Non-scoringAAPL / S&P AAPL unavailable / $0.08b |
| 2017-Q11/3 |
WinAAPL / S&P 24.58% / 6.07% |
LoseAAPL / S&P -3.11% / 3.67% |
LoseAAPL / S&P -4.66% / 13.32% |
Non-scoringAAPL / S&P 20.74% / 11.75% | Non-scoringAAPL / S&P 4.18 / 23.60 | Non-scoringAAPL / S&P 1.41 / 3.01 | Non-scoringAAPL / S&P $3.21m / $2.92m | Non-scoringAAPL / S&P AAPL unavailable / $0.00b | Non-scoringAAPL / S&P AAPL unavailable / $20.24b |
| 2016-Q40/3 |
LoseAAPL / S&P 2.98% / 3.82% |
LoseAAPL / S&P -7.18% / 2.09% |
LoseAAPL / S&P -11.12% / 7.05% |
Non-scoringAAPL / S&P 20.73% / 11.37% | Non-scoringAAPL / S&P 3.45 / 23.76 | Non-scoringAAPL / S&P 1.17 / 2.91 | Non-scoringAAPL / S&P $2.19m / $2.88m | Non-scoringAAPL / S&P AAPL unavailable / $0.00b | Non-scoringAAPL / S&P AAPL unavailable / $1.11b |
| 2016-Q31/3 |
WinAAPL / S&P 18.89% / 3.85% |
LoseAAPL / S&P -7.73% / 0.20% |
LoseAAPL / S&P -9.87% / -3.15% |
Non-scoringAAPL / S&P 21.19% / 10.82% | Non-scoringAAPL / S&P 3.40 / 24.22 | Non-scoringAAPL / S&P 1.19 / 2.78 | Non-scoringAAPL / S&P $2.19m / $2.88m | Non-scoringAAPL / S&P AAPL unavailable / $0.00b | Non-scoringAAPL / S&P AAPL unavailable / $0.16b |
Dividend-reinvested, split-adjusted total return
1Y · 2025-09-01 to 2026-08-28
| Metric | AAPL total return | S&P 500 Total Return Index |
|---|---|---|
| Total return | 38.23% | 20.78% |
| Annualized return | 38.23% | 20.78% |
5Y · 2021-09-01 to 2026-08-28
| Metric | AAPL total return | S&P 500 Total Return Index |
|---|---|---|
| Total return | 115.88% | 83.14% |
| Annualized return | 16.64% | 12.86% |
10Y · 2016-09-01 to 2026-08-28
| Metric | AAPL total return | S&P 500 Total Return Index |
|---|---|---|
| Total return | 1217.61% | 319.30% |
| Annualized return | 29.41% | 15.41% |
Calculation rules
- window
- Latest 40 completed market quarters, ending 2026-Q2; nothing beyond 10 years is fetched. Unavailable fundamental evidence remains visible and scores 0.
- return Basis
- AAPL and SPY adjusted closes reinvest dividends and normalize forward/reverse splits; the S&P 500 Total Return Index is the direct benchmark.
- point Rule
- Strict same-quarter win = 1. Loss, tie, or unavailable evidence = 0. No weights, partial points, negative points, or subjective overrides.
- frequency
- Quarter endpoints only. No daily alpha, beta, green/red-day, capture, volatility, or drawdown contest is calculated.
- fundamentals
- Two operating contests use quarter endpoints: trailing-four-quarter revenue growth and EPS growth. Apple uses SEC XBRL; S&P uses published index sales and earnings, with the still-reporting Q2 2026 FactSet blend status-marked as an estimate. No additional derived growth-change columns are generated. Dividend policy is excluded because buybacks and retained earnings are valid alternatives.
- valuation
- Quarter-end P/E and P/B are visible but non-scoring. A lower multiple can indicate cheap valuation or a deteriorating business, so it is not automatically treated as good.
- non Scoring
- Net margin, quarter-end P/E, P/B, estimated CEO quarterly pay, and the combined implied dilution/buyback comparison appear as gray columns inside the main ledger and never enter the score. CEO pay equals annual compensation divided by 4 and is an allocation estimate, not reported pay timing. For each quarter, the S&P capital-return comparison uses the historical constituent set effective then and divides combined USD values by that quarter's unique issuer count; it is an arithmetic company average, never SPY and never a median.
Snapshot captured 2026-08-30.